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Toyota arrives with everything with its new hybrid pickup to dethrone Fiat Toro, the Brazilians' favorite model

Written by Alisson Ficher
Published 10/09/2024 às 07:54

Toyota is preparing to launch a new hybrid pickup truck. The automaker wants to oust the Fiat Toro and promises a model with cutting-edge technology, 222 hp and a modern design.

The Brazilian automotive industry is about to experience a major revolution. In recent years, the compact pickup truck market has dominated the streets and parking lots, becoming one of the favorite categories among drivers.

But will the reign of Fiat toro Are your days numbered? There is a new development on the way that could shake up this success scenario. Toyota, a giant in the sector, is planning a bold move to win over the public and threaten the leadership of its main competitor.

According to behind-the-scenes information, the Japanese automaker is about to launch a new pickup truck that promises to make a considerable impact on the market.

With an innovative look and cutting-edge technology, this new product has everything it needs to become the new object of desire for Brazilians.

Toyota's plan is ambitious: to manufacture its compact pickup truck at the Sorocaba (SP) plant, using the same structure that gave rise to successes such as the Corolla Cross. But what makes this pickup truck so special? Let's look at the details.

Toyota is preparing to launch a new hybrid pickup truck. (Photo: Motor Prime Projection)
Toyota is preparing to launch a new hybrid pickup truck. (Photo Projection Motor Prime)

Hybrid powertrain: the future has arrived in pickup trucks

The great innovation of this new Toyota pickup is its plug-in flex hybrid engine, a technology that will be developed in Brazil and promises to revolutionize the segment.

This will be the big difference that will put the new pickup truck one step ahead of its competitors. As announced by Toyota, the company will invest R$11 billion in the country over the next five years, and the pickup truck will be one of the protagonists of this new phase.

This innovative model is expected to begin production in 2027, shortly after the manufacture of the Yaris cross in the same plant in Sorocaba.

According to the Metalworkers Union of Sorocaba, expectations are high, since this factory will be the only one in Brazil capable of producing all of the brand's cars, if the investment is made.

TNGA platform and surprising power

Although there are still few concrete details, it is already possible to draw an overview of what to expect in terms of performance. Rumors suggest that the pickup will be built on the TNGA platform, the same used in the Corolla Cross, suggesting that it will have a monoblock structure.

The look is still a mystery, but something in line with the aesthetic language of the brand's most recent models is expected, possibly inspired by the Corolla Cross itself.

In addition to the design, the engine will be another strong point. The pickup truck should come equipped with a full hybrid system, similar to the one used in the Corolla and Corolla Cross, but with some improvements.

The expectation is that it will combine a 2.5 flex engine with a high-power electric motor, resulting in impressive 222 horsepower. For a compact pickup, this number is quite impressive, placing it at a higher level within its category.

Toyota is preparing to launch a new hybrid pickup truck. (Photo: Motor Prime Projection)
Toyota is preparing to launch a new hybrid pickup truck. (Photo Projection Motor Prime)

Strong competition for the Fiat Toro

With production scheduled for 2027, Toyota's new pickup truck will hit the Brazilian market with the mission of ousting the Fiat Toro, which has established itself as the favorite among consumers.

The Fiat model was a pioneer in winning over a legion of fans, but now it can face a worthy adversary, capable of combining reliability and technology in a single product.

The introduction of a plug-in hybrid powertrain will be a game-changer in the segment. While the Toro has more traditional combustion engines, Toyota's new pickup truck is betting on a modern and sustainable design, in addition to energy efficiency, something increasingly valued by consumers. This movement reflects Toyota's desire to establish itself as a leader in technological innovations in Brazil.

The arrival of this new Toyota pickup, scheduled for 2027, raises an important question: Will the Fiat Toro be able to maintain its reign or will we see a new champion on Brazilian streets? With such a bold move into hybrid powertrains, the Japanese automaker seems determined to change the rules of the game. Now, we just have to wait and see how the market will react to this new development.

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Alisson Ficher

Journalist graduated in 2017 and working in the field since 2015, with six years of experience in print magazines and over 12 thousand online publications. Specialist in politics, jobs, economics, courses, among other topics. If you have any questions, want to report an error or suggest a topic on the topics covered on the site, please contact us by email: alisson.hficher@outlook.com. We do not accept resumes!

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