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Toyota reveals its most anticipated off-road SUV, the 'mini Hilux'. A robust and innovative model that promises to sell like water
Toyota is moving strategically in the market. With the popularity of the Hilux growing and becoming increasingly sophisticated, the Japanese brand decided to launch the Hilux Champ, a more accessible version, aimed at commercial use. Now, there is the expectation of a new SUV derived from this platform, a model that promises to be a “mini Hilux” with off-road appeal.
This new model, which can be called Land Cruiser FJ, it should reach international markets by the end of this year. Using the same platform as the Hilux Champ, it will position itself as a low-cost option within Toyota's SUV line. In Brazil, the name Land Cruiser may not have as much appeal, but globally it is one of the brand's most iconic models. Here, he became better known as Bandeirante, a success in past decades.
Toyota's new SUV, dubbed “mini Hilux”, is positioned between the Corolla Cross and the RAV4
Historically, the land Cruiser has evolved from a robust utility vehicle to a sophisticated vehicle, just like the Hilux. Toyota's new SUV, therefore, presents itself as a spiritual successor to the Bandeirante, bringing back the off-road essence. However, with a modern approach aimed at the current market, where the demand for SUVs with adventurous characteristics is on the rise.
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In terms of competition, Toyota's new SUV, dubbed the "mini Hilux," will be a direct response to the Suzuki Jimny. However, this model will be larger, positioned between the Corolla cross and the RAV4 in terms of size. Unlike the current trend, Toyota will opt for a 2.7-liter naturally aspirated gasoline engine with 166 hp, the same one used in the Hilux Champ, at least in its Japanese version.
However, it is possible that in other markets, such as Europe, the model will be electrified to meet local demands.
New compact and cheap off-road SUV inspired by the mini Hilux has an uncertain future in Brazil
In Brazil, the arrival of the new FJ Cruiser, or affordable SW4, is still uncertain. Toyota takes a conservative approach, preferring to launch vehicles that are guaranteed to be successful. However, competition from Chinese SUVs, such as the GWM Tank 300 and the BYD Bao Leopard 05, could pressure the automaker to bring this new product to the country.
Furthermore, rumors indicate that the model may have 2,4 and 2,8 liter diesel engines for the Southeast Asian market. However, the expectation is that Toyota will maintain its tradition of innovation, offering a robust SUV prepared for off-road, but with a touch of modernity. Thus, the Japanese automaker continues to explore new opportunities, remaining competitive in the global SUV market.
While we await more details about the official launch, expectations grow. Toyota has the potential to revolutionize the affordable SUV segment with its new “mini Hilux”, bringing to the market a vehicle that combines tradition and innovation.
I'd love to know if you've ever owned a Toyota or are thinking about getting one. Tell us in the comments section about your experience with the brand. Don't forget to leave 5 stars and activate CPG notifications to keep up with all the latest news from the automotive world. To the next!
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