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Toyota is about to transform Brazil! With a massive investment of R$11,5 billion, the Japanese giant will create 12 jobs and expand its factory.
A Toyota announced a billion-dollar investment that promises to transform the Brazilian automobile industry.
During a visit to the company's factory, located in Sorocaba, President Luiz Inácio Lula da Silva and Vice President Geraldo Alckmin confirmed the injection of R$11,5 billion into the expansion of the unit until 2030.
With this amount, the expectation is to generate around 12 thousand jobs, 2 thousand direct and 10 thousand indirect.
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Record investment and new prospects for the job market
The investment will be divided over the next few years, with R$5 billion expected by 2026.
In addition to boosting job creation, this expansion will strengthen the production of hybrid-flex vehicles, aligning with new global demands for more sustainable cars.
The expansion of the plant in Sorocaba will cover an area of 160 m² and will have a production capacity of 100 cars per year, which represents a 50% increase in relation to the current capacity.
Government reinforces commitment to green industry
Geraldo Alckmin, Vice President and Minister of Development, Industry, Commerce and Services, highlighted the importance of the project for Brazil's sustainability.
In his speech, Alckmin recalled that Toyota's investment is directly linked to the country's commitment to decarbonizing the automotive fleet.
“Hybrid-flex vehicles are the ones that contribute most to reducing emissions. Brazil has a lot to gain from this technology, which is an ecological and innovative solution,” said the vice president.
The expansion is part of the New Industry Brazil and the Green Mobility Program
Investments in the Sorocaba plant are part of the federal government's broader strategy to promote innovation and sustainability.
NIB (Nova Indústria Brasil) and the Green Mobility Program, Mover, aim to transform the national automobile industry, especially with a focus on producing more ecological and efficient vehicles.
In 2025 alone, Mover will have financial credit of R$3,9 billion earmarked for research, development and decarbonization initiatives in the automotive sector.
Launched by the federal government in 2023, Mover aims to increase sustainability requirements for the national automotive fleet and stimulate the production of new technologies in mobility and logistics.
In this way, Brazil positions itself as a leader in the development of solutions that meet new global demands for a greener automotive sector.
Lula highlights the importance of industrial growth for Brazil
In his speech during the event, President Lula recalled the positive impact of industrial growth in Brazil.
“When I left the presidency in 2011, Brazil was registering 3,6 million cars per year. When I returned in 2023, that number had fallen to 1,6 million. This setback has led to unemployment, wage drops, and a drop in trade. My desire is to get the industry growing again and improve the quality of life of the Brazilian people,” said the president.
Toyota and strengthening the local economy
The event was also attended by Leandro Soares, president of the Metalworkers Union of Sorocaba and Region.
Soares recalled that, during Lula's government, the number of jobs in the region's metalworking sector increased significantly.
“In 2002, we had 19 metalworkers. During Lula and Dilma’s first terms, we reached 45. Even with the Lava Jato crisis, we managed to recover 3 jobs in our region in the last two years,” highlighted the union leader.
Income tax exemption and more jobs for Brazilians
In addition to Toyota's investment announcements, Lula also took advantage of the event to announce an important measure that will be sent to the National Congress.
The president announced that, if approved, a tax reform will benefit 10 million Brazilians with income tax exemption for those who earn up to R$600 per year.
According to the president, the proposal is to “take a little from those who have a lot to give to those who work hard and have almost nothing.”
The measure still needs to be approved by the Chamber of Deputies and the Senate, but if it is sanctioned, it will come into effect on January 1, 2026.
Moisés Selerges, president of the ABC Metalworkers Union, praised the proposal, saying it will help increase the purchasing power of the working class.
“With the exemption from Income Tax, workers will have more money in their pockets, and this will stimulate consumption, even of Toyota cars, which are produced here,” explained Selerges.
The impact of changes in the automotive sector and in Brazil
These investments by Toyota are seen as a major step towards strengthening the Brazilian automotive industry, especially at a time when the country is seeking to recover its economic growth after periods of recession.
The installation of a factory with capacity for 100 cars per year and the focus on hybrid vehicles represent a strategic alignment with global sustainability trends, while creating a significant number of new jobs.
With the announced investments and the government's commitment to fostering national industry, Brazil will not only be able to recover vehicle production, but also consolidate itself as a hub of technological innovation and green mobility.
Expectations for the future are high, and the positive impact of this project could extend to the entire Brazilian economy, benefiting millions of people with more jobs and a more competitive job market.
For experts, the announcements made by Toyota and the Brazilian government represent a milestone for the automotive industry in Brazil.
The creation of 12 jobs and investment in sustainable technologies are clear signs that Brazil is moving towards a greener and industrially stronger future.
For Brazilian workers, this growth could mean more opportunities and an improvement in quality of life.
