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Triumph becomes a rage around the world, breaking a record for the number of motorcycles sold in one year and leaving competitors to shame!

Written by Roberta Souza
Published 18/07/2024 às 11:07
“moto”, “economical motorcycle”, “triumph”
photo/reproduction: Triumph

The iconic British brand reaches a new milestone with the Scrambler 400x and Speed ​​400 models, standing out in the competitive motorcycle market

When we talk about innovation and success in motorcycle universe, a Triumph It's certainly a name that stands out. The British brand achieved an impressive feat by selling 50 thousand units of the Scrambler 400x and Speed ​​400 models in a single year. This milestone not only reaffirms Triumph's global prestige, but also highlights the popularity and acceptance of these models among consumers.

Developed in collaboration with Bajaj, from IndiaThe Scrambler 400x and Speed ​​400 have shown themselves to be a sales phenomenon in more than 50 countries, including Brazil. With a design that mixes tradition and innovation, these motorcycles gained a warm reception from consumers, justifying the extraordinary numbers achieved, according to tupifm.

What makes the Scrambler 400x and Speed ​​400 successful?

Triumph's Scrambler 400x and Speed ​​400 models stand out not only for their attractive design, but also for their performance. Equipped with a motor 398,15 cc, delivering 40 horsepower, these bikes offer a robust riding experience. Additionally, features like traction control, electronic throttle, and detachable dual-channel ABS make these models an attractive choice for motorcycle enthusiasts.

“moto”, “economical motorcycle”, “triumph”
Speed ​​400 – photo/reproduction: Triumph

Attracting motorcycle enthusiasts with innovation

Triumph has invested heavily in advanced features for the Scrambler 400x and Speed ​​400 models. Scrambler 400x, for example, it is perfect for off-road adventures, thanks to its 19-inch wheels. On the other hand, the Speed ​​400, with 17-inch wheels, it is ideal for the asphaltO. Both motorcycles are equipped with technologies that increase safety and improve the riding experience, meeting the expectations of the most demanding motorcyclists.

Celebrating the milestone with promotions

To celebrate this resounding success, Triumph has launched several promotions, especially in India, offering the models at special prices. In Brazil, sales continue at full steam, with competitive prices: R$ 29.990 for the Speed ​​400 e R$33.990 for the Scrambler 400x. These promotional initiatives reinforce the brand's commitment to its customers and help solidify its position in the global market.

“moto”, “economical motorcycle”, “triumph”
Scrambler 400x – photo/reproduction: Triumph

Efficient partnerships and marketing strategies

With an efficient strategic partnership and a strong marketing strategy, Triumph continues to strengthen its legacy in the motorcycle world. Models that promote both quality and innovation ensure that new records are broken and that the brand continues to expand its presence in the international market in the coming years.

In short, Triumph demonstrates that, with an economical, robust and innovative motorcycle, it is possible to win hearts and lead the global market. If you're looking for a bike that combines performance, safety and style, the Scrambler 400x and Speed ​​400 are unbeatable choices.

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Roberta Souza

Petroleum Engineer, postgraduate in Commissioning of Industrial Units, specialist in Industrial Corrosion. Get in touch to suggest an agenda, advertise job vacancies or advertise on our portal. We do not receive resumes

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