Volkswagen gives the green light to launch the new Tarok pickup truck in Brazil: it promises to shake up the market, rivaling the Montana and even the best-selling Toro

Volkswagen Tarok pickup: VW's answer to Toro, Strada and Montana. Medium pickup truck with advanced technology and 1.5 TSI engine. See details!

The wait is about to be over. Volkswagen gives the green light for the launch of Tarok, an intermediate pickup truck that promises to shake up the market, directly rivaling established giants like the Fiat Toro, Chevrolet Montana and, surprisingly, even the Fiat Strada.

The announcement rekindles the flame of expectation that was first lit at the São Paulo Motor Show in 2018, when the Tarok was presented as a concept. Now diving in the first quarter of 2026, Volkswagen is ready to turn this concept into reality.

The Evolution of Tarok: From Concept to Reality

Originally designed on the Taos MQB-A platform, the Production Tarok will adopt the MQB A0 base, shared with the T-Cross. This strategic change not only simplifies the production process but also redefines Tarok, using the compact SUV body as a starting point for the construction of the cabin and innovating from the B column backwards with an unprecedented structure.

This adjustment to the platform highlights Volkswagen's decision to balance robustness and efficiency, preparing Tarok for exceptional performance both in the city and in the countryside.

Suspension and Engine: Bet on Performance and Innovation

The Tarok says goodbye to the independent suspension, a feature of the concept model, to embrace a rigid axle architecture with semi-elliptical springs, resembling that of the Fiat Strada. This strategic choice puts durability and load capacity at the center of attention, preparing Tarok to face challenges with unquestionable reliability.

Furthermore, Volkswagen plans to equip the Tarok pickup truck with the revolutionary 1.5 TSI Evo2 flex engine with 150 hp, promising a perfect blend of power and energy efficiency. Complemented by a seven-speed dual-clutch automated transmission, the Tarok is set to offer an unparalleled driving experience.

Production and Launch Strategies

The production of the Volkswagen Tarok in São José dos Pinhais (PR) reflects a robust investment of up to R$1,5 billion, demonstrating the Volkswagen pickup truck's commitment to innovation and quality. Adopting a modular assembly process for the vehicle's front overhang not only optimizes production but also guarantees the integrity and safety of the pickup truck. These strategies underline Tarok's position as a milestone in the evolution of pickup trucks, setting new standards of efficiency and performance.

Market positioning and future expectations of the Volkswagen Tarok Pickup

With an estimated price of between R$120 and R$180, the Volkswagen Tarok pickup is positioned to capture the attention of a wide range of consumers, from professionals who require a rugged vehicle for work to pickup truck enthusiasts looking for sophistication and performance. Furthermore, maintaining the Saveiro in the Volkswagen lineup as an entry-level option reinforces the brand's strategy of offering a diverse range of pickup trucks, meeting the needs and desires of each customer.

The promising future of the Volkswagen Tarok Pickup

The launch of the Volkswagen Tarok is a testament to Volkswagen's innovative spirit and vision for the future. By challenging established standards and redefining what we expect from a pickup truck, the Tarok is ready to face strong competitors such as Toro, Montana and Strada, promising not only to enter the competition but to redefine the rules of the game. With a combination of advanced technology, robust performance and innovative design, the Pickup Volkswagen Tarok is ready to conquer the roads and hearts in 2026. Stay tuned for more updates