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The Toyota Raize emerges as a challenger in the compact SUV market, promising quality and accessibility with modern design, efficient engines and advanced safety features, filling an essential niche in the Brazilian automotive segment.
Toyota, a globally renowned automobile giant, unveils its latest model: the Raize. This compact SUV not only fills an important gap in the market, but also promises to compete closely with the recently launched Citroën C3, which is one of the cheapest popular in Brazil, indicating a revolution in the accessible vehicle category.
Originating from India, the Toyota Raize quickly made a name for itself across Asia, thanks to its perfect blend of attractive design, generous dimensions and a competitive price. The model has already arrived in Mexico, for example, which is offered for 333.900 pesos, which in direct conversion without taxes is around 89 thousand reais. Measuring 4,3 meters long, 2,52 meters wheelbase, 1,70 meters wide and 1,60 meters high, the Raize offers a comfortable interior space, complemented by a modern exterior design and elements such as full headlights. LED, two-tone paint and 17-inch wheels.
Which engine is in the Toyota Raize, quoted for Brazil?
Under the hood, the Raize impresses with its 1.0 three-cylinder turbo engine, capable of delivering 98 horsepower and 14,3 kgfm of torque. Consumers can choose between a six-speed manual or CVT automatic transmission, the latter providing a fluid and economical driving experience.
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The interior of the Toyota Raize is notable for its practical finish and an extensive list of equipment, including a multimedia center with a 9-inch screen, advanced connectivity, digital climate control and a physical key. In terms of safety, Raize stands out in its category, offering features such as collision warning, autonomous emergency braking and adaptive cruise control.
Excellent value for money?
In the Indian market, Raize establishes itself as an excellent cost-benefit option, maintaining an affordable price even with a configuration rich in equipment and resources. In Brazil, where Toyota's compact SUV is eagerly awaited, it has the potential to win over the public due to its combination of price, quality and features, positioning itself as a strong alternative to the Citroën C3 and other SUVs in the price range between R$80.000 and R$120.000.
With the gap in the Brazilian market for an affordable, quality entry-level SUV, the Toyota Raize could quickly become a favorite, especially among those who value the reliability and efficiency that the Toyota brand traditionally offers. If introduced in Brazil, Raize will not only challenge established competitors, but also expand Toyota's portfolio, reinforcing its position in the compact SUV market.
Raize will face rivals: Toyota's new challenge in Brazil
The arrival of the Toyota Raize in Brazil could transform the compact SUV market, offering an alternative full of features and with the reliability that the Japanese brand guarantees. It remains to be seen whether Toyota will meet the demand for a compact and affordable SUV, and whether the Raize can replicate its Asian success in the competitive Brazilian market.
The Toyota Raize enters the market as a direct competitor to models such as the Citroën C3, which gained SUV attributes in its latest restyling, the Hyundai HB20X with its adventurous proposal, the pioneering Ford EcoSport, known for its robustness, the Renault Duster, which stands out for its space and affordable price, and the Volkswagen T-Cross, one of the sales leaders in technology and efficiency in the compact SUV segment.
But when will the Toyota Raize arrive in Brazil?
Toyota signaled investments in Brazil, and promising to bring a new SUV to fight in the segment. According to Jornal do Carro, the Japanese brand would bring the Raize to replace the Yaris hatch, claiming it would be 'cheaper' to produce the Raize. The predictions are that the Toyota Raize will be manufactured in Sorocaba in São Paulo, and that it will appear in 2024, but as it is already March and there is still no movement, we hope that it will actually be launched in 2025.
I want one of those in blue!
PRECISA TRAZER ESSE CARRO PRO BRASIL PRA ONTEMMMMM……
I have a Yaris. I'm going to buy the Raize. I'm looking forward to it.