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Volkswagen has announced the production of two hybrid SUVs in Brazil: the Tayron and Tayron X. The automaker will invest billions to bring these new models to the national market, promising more sustainability and high performance.
In recent months, the Brazilian automotive market has been impacted by a series of launches that have generated buzz, but the real revolution is yet to come.
A Volkswagen, one of the giants in the sector, announced a billion dollar investment in Brazil, focusing on the local production of two completely new models that promise to change the SUV scenario in the country. 7What is behind this investment and which models will replace such popular cars as the Tiguan? That's what you're going to find out now.
According to the automaker, production of the new cars will begin in 2025, directly at the São Bernardo do Campo factory in São Paulo. This announcement is already part of an ambitious investment plan by Volkswagen, which has set aside $ 13 billion for its operations on Brazilian soil.
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But what makes this news even more surprising is the promise to launch state-of-the-art hybrid models, aligned with global sustainability and technology trends.
New hybrid SUVs arrive in Brazil
According to Jornal do Carro, Volkswagen is preparing the launch of two hybrid SUVs: the Tayron and Tayron X, which will replace models already consolidated in the market, such as the Taos and the Tiguan coupe SUV.
Although these vehicles were initially designed for the Chinese market, they will be produced domestically and must follow the same international quality standards as the automaker.
The big news is that the new SUVs will come equipped with the innovative engine 1.5 TSI Gen III Miller cycle, an efficient propeller that will work together with an electric motor, forming the so-called hybrid system.
The platform used will be MQB-Hybrid, which allows the combination of a combustion engine with an electric motor. This promises greater fuel economy, lower pollutant emissions and optimized performance.
Hybrid models ready to revolutionize
The Tayron, for example, should arrive in Brazil in two versions. The first will be a micro-hybrid (MHEV), equipped with a 48-volt system, capable of generating 160 horsepower and a torque of 25,5 mkgf.
This version should meet the needs of those looking for an economical SUV without sacrificing performance. The second version will be a plug-in hybrid (PHEV), with options of up to 245 horses, promising even more power and performance for those who want a car with greater electric autonomy.
If the replacement of the Taos by the Tayron is confirmed, this will represent the end of the Taos' production. Taos in Argentina and the end of imports of Tiguan, which was brought to Brazil as one of the automaker's most sophisticated options. These new SUVs will not only represent a renewal of Volkswagen's portfolio in Brazil, but will also mark the brand's definitive entry into the larger hybrid vehicle segment.
Volkswagen and its investment in Brazil
the investment of Volkswagen in Brazil is nothing new. Back in February 2024, the automaker had confirmed an investment of $ 16 billion In its national operation, part of this amount was directed to the modernization of three factories in the state of São Paulo. The company's strategy is clear: strengthen its presence in Brazil and keep up with new market demands for more sustainable and technological cars.
The coming months will be crucial to follow the details of the arrival of these new vehicles. Brazil is already one of the most important markets for Volkswagen, and the investment in locally produced hybrid models demonstrates the automaker's commitment to bringing Innovative solutions for the Brazilian public.
What to expect from these releases?
With the increasing demand for electric and hybrid cars worldwide, it is only natural that Brazil follows the same trend. The arrival of models such as the Tayron and Tayron X could open up space for Volkswagen to expand its participation in this segment in the country. In addition, electric autonomy and the engine options should please both those looking for more economy and those who want performance.
The transition to more sustainable vehicles is inevitable, and Volkswagen is positioning itself at the forefront of this race. Consumers, in turn, will be able to benefit from cars with cutting-edge technology, energy efficiency and modern design. Stay tuned in the coming months, as the automaker is expected to reveal more details about prices and launch dates soon.
Do you think Volkswagen's new hybrid models will be able to surpass the popularity of the SUVs they are replacing? What do you expect from the prices and performance of these launches?
