Ford boss has ambitious plans, and wants to make the automaker the largest electric car maker in the world. Company boosts production pace to manufacture 600 vehicles by 2024
After stopping all vehicle production and closing factories in Brazil, the ford boss announced, in an interview with Fox Business, that he wants to make the automaker one of the largest producers of electric vehicles in the world, if not the largest. Jim Farley, director of the company, and the entire board of directors, have ambitious plans for the centenary brand, but for that they will need the help of the North American Government. Its investments and models guarantee the hope of producing more than 600 electric vehicles by 2024.
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Nobody can deny that Ford has the ability to change its mobility paradigm. We are talking about one of the largest manufacturers in the world, with factories spread across five continents. Although its entry into electrification was not particularly early, the investment required for the switch is already on the table. Plant conditioning, specific approaches and dedicated models is what we will see in the coming years.
Tesla showed that the electric car is viable and that people want to make the leap to battery mobility, but they need help.
A Tesla it showed that the electric car is viable and that people want to make the leap to battery mobility, but they need help: help from brands offering really capable products, and help from public bodies to be able to make the investment. Farley himself devoted some not very friendly words against the latter. He considers that, without help from the US government, the electric car will not be as accepted as it is in other markets., specifically highlighting Europe and China.
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Biden's plan to improve the electric car fleet in the United States has been long overdue. With grandiloquent data, the hope was on Congressional approval to provide purchasing assistance. Finally, this proposal was not ratified. A small setback that Ford has accepted as it looks to more markets, although these will need to be fed with more electric models than the Detroit company is currently proposing.
Ford can't complain about the success of its electric cars. O Ford Mustang Mach-and is one of the best evaluated. A well presented product, with many qualities and few defects. As for the F-150 Lightning, it has been shown that the public is hungry for electric cars.. From the start, Ford's battery-powered pickup truck was a tremendous success, so much so that the company had to double its production rate.
Of the expected first 40.000 units, data currently points to more than 160.000 models a year by 2025. The Ford F-150 Lightning's books have already been closed, but that hasn't reduced people's orders. Despite this, if Ford wants to reach 600.000 units in 22 months, it will have to bring more models to market. The coming years are very interesting, as not only Ford will be on the market, but the competition with other global giants will be very fierce.