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A productive revolution with AI
The evolution of Artificial Intelligence (AI) is redefining practices in the workplace. At the heart of this transformation, we find the Internal Communication (IC), where AI becomes a crucial instrument for increasing efficiency and productivity. Hugo Godinho, CEO of Dialog, highlights the importance of this technology in optimizing processes and freeing up human resources for more strategic tasks.
A McKinsey study, “The State of Organizations 2023”, revealed that the use of AI tools in companies doubled between 2018 and 2022. According to data from Bain & Company, 85% of companies plan to integrate AI into their operations in the coming years . This data underscores the growing relevance of AI in modern businesses.
Transformation with artificial intelligence
1. Decoding data and feedback
AI has the power to analyze large volumes of data quickly, providing valuable insights from employee feedback. “It not only identifies trends and problems, but also suggests innovative and personalized solutions to improve the effectiveness of internal communication”, explains Godinho.
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2. Customized content with AI
AI enables the creation of highly personalized internal communication content. “This significantly improves relevance and employee engagement, since messages are targeted according to the specific needs and interests of different groups”, highlights the CEO of Dialog.
3. Improved metrics and analytics
The analytical capacity of AI makes it easier to assess the impact of various communication actions. “Through metrics such as open rate, views and engagement, professionals can adjust their strategies based on concrete data”, emphasizes Godinho.
4. Automated content generation
AI streamlines the production of content, such as reports and news summaries. “This automation saves valuable time and resources, allowing professionals to focus on more strategic activities”, explains the expert.
5. Chatbots for efficient support
AI-powered chatbots are useful tools for quickly answering common questions, streamlining internal communication and employee support. “Integrating HR bots on the Dialog platform significantly improves the experience of everyone involved, contributing to greater productivity and organizational efficiency”, concludes Hugo Godinho.
The Future with AI
The implementation of AI in companies is no longer a question of “if”, but of “when”. With the continuous evolution of technology and the increase in the complexity of business operations, AI becomes an indispensable ally to boost productivity, optimize processes and maximize human potential. Organizations that embrace this change will be ahead on the journey towards a more efficient and innovative future.
Source: Isabelle Rocha – Communicate PR.
