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With innovative models already on sale, the company highlights its national manufacturing and expansion plans for the Brazilian market
A Auper, One startup Canadian, is making his debut in Brazil with an innovative focus on the market electric motorcycles. Even before a massive announcement, the company managed to sell out the first batch of its motorcycles, preparing to expand its production. The launch marks a significant step forward in electric mobility in the country, which is seeking sustainable alternatives.
Foundation and development in Canada
Founded in 2021 by Silvio Rotili Jr., Alan Callegaro and the North American David Ofori-Amoah, Auper was born in McMaster Automotive Resource Center (MARC), a reference center for automotive development located in Hamilton, in the Greater Toronto Area. Silvio, a motorcycle enthusiast, moved to Canada in 2017 to pursue his PhD with the aim of creating a company focused on electric mobility. Before founding the Auper, he and Alan worked on projects at MARC, collaborating with big brands like Stellantis e Chrysler. This experience was fundamental for the development of our own technologies, positioning the Auper as an innovative company in the sector.
Production and models available
The first motorcycle of Auper, 600 CE, was developed after two years of operations in bootstrapped, where the founders used their own resources to create a functional model. With the success of the prototype, the startup raised investments in its first round, although the amount and investors were not disclosed. 100 units from the “founder edition” of 600 CE were sold for R$49.900, with other models, such as the 600 CE base and extended battery, also generating interest with more than 400 reservations so far.
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A Auper is now in the process of manufacture, establishing a plant in Joinville, Santa Catarina, chosen for its tax benefits and ease of importing components. The company's headquarters are located in Porto Alegre, at Tecnopuc. The first units are expected to be delivered in the third quarter, with plans to scale up production next year. This local manufacturing strategy not only meets growing demand but also promotes job creation in the region.
B2B strategy and market opportunities
Although the Auper has started its operations focusing on the end consumer (B2C), the company plans to expand to the B2B market next year, targeting companies that want to incorporate electric motorcycles in their fleets. Silvio highlights that the Auper has its own systems that facilitate meeting specific demands of corporate clients, such as security and traceability. This focus on customized solutions can differentiate the company in a rapidly evolving market.
Interest in B2B demand is supported by recent initiatives, such as the partnership of iFood with the manager Yvy Capital, who invested $7,5M monthly on a background of $50M monthly to accelerate the market electric motorcycles in Brazil. This movement highlights the sector's potential and investors' confidence in the transition to electric vehicles.
Investment capture and sustainable growth
To support its expansion, the Auper is looking for new investments and has already started a round to strengthen its cash flow. Silvio mentioned that some international funds are ready to invest again, while the company is also in talks with Brazilian investors to complete the investment. “To scale production, raising funds is inevitable. Our plan is to grow in a sustained manner,” said the CEO, highlighting the importance of strategic and responsible growth.
Silvio's caution is a response to other people's experiences. startups de electric motorcycles who aimed high but failed to deliver on their promises. A notable example is the volts, which received more than R $ million 100 da Credits and faced operational difficulties, leading to the discontinuation of its partnership with iFood. This scenario highlights the importance of a solid and realistic approach to product development and operations management.
Competition in the electric motorcycle market
A Auper is not the only company in this space. Vammo, founded by former executives of Tesla e Rappi, is also on the market, offering motorcycles assembled on Manaus Free Zone with a subscription model for delivery people. In 2022, Vammo got up R $ million 30 to expand its operations. Fierce competition in the electric motorcycles can drive innovation and improvements, benefiting consumers with more choices and advanced technologies.
The growing popularity of electric motorcycles in Brazil is driven by several trends, including the search for more sustainable transportation solutions and the need to reduce carbon emissions. With the rising cost of fossil fuels and environmental awareness, electric motorcycles become an attractive alternative for many consumers and businesses.
The future of electric mobility in Brazil
With the arrival of Auper to Brazil, the scenario of electric motorcycles promises to heat up, bringing new options for consumers and businesses looking for sustainable and efficient solutions. As the infrastructure for electric vehicles expands and the Brazilian government offers incentives for the adoption of clean technologies, more companies are expected to follow suit. Auper, contributing to a greener future.
The combination of cutting-edge technology and focus on the Brazilian market can position the Auper as a relevant player in this growing sector. With its innovations and commitment to quality, Auper is ready to lead the transformation of electric mobility in Brazil, offering products that meet the needs of an evolving market and aligned with the expectations of modern consumers.
SOURCE: STARTUPS
