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Toyota adjusts prices for Corolla and Corolla Cross models, with reductions in several versions, including hybrids. Competition from the BYD King and Song Pro models may be influencing these changes. Check the new values and find out which versions are cheaper and which have increased.
Can competition between automotive giants really influence the market in favor of the consumer? In a scenario dominated by big names, the Toyota made a strategic move in August 2024 that could be a game changer for buyers.
The Japanese giant decided to reduce the prices of its main stars, the Toyota Corolla and the Corolla cross. But what was the real reason behind this decision?
The answer may lie in the recent entry of the Chinese BYD King and Song Pro models into the national market, which pressured Toyota to adjust its prices. But are these changes really advantageous for the consumer or just a marketing strategy? Let's explore the details.
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Toyota Corolla: price reductions and increases
Toyota started August with a price review across its portfolio. THE Toyota Corolla, one of the most popular sedans in Brazil, had price changes in several versions.
- Corolla 2.0 GLi: The entry-level version, equipped with a 2.0 engine, had a slight reduction of R$220, going from R$151.010 to R$150.790.
- Corolla 2.0 XEi: The intermediate version also had a discount, but only R$100, now starting at R$160.490.
- Corolla 2.0 Altis Premium: This top-of-the-line version saw a reduction of R$1.530, with the price dropping from R$183.790 to R$182.260.
Hybrid versions:
- Altis Hybrid: One of the most sought after versions, the Altis Hybrid, fell by R$2.330, with the price going from R$190.120 to R$187.790.
- Altis Hybrid Premium: Another hybrid version that suffered a reduction was the Altis Hybrid Premium, with the price falling from R$200.910 to R$198.890, a difference of R$2.020.
However, not all versions of the Corolla became cheaper. The sports model GR-Sport, also with a 2.0 engine, had an increase of R$2.200, jumping from R$181.590 to R$183.790.
Table: Toyota Corolla price variations (August 2024)
| Version | Previous price (R$) | Current price (R$) | Difference (R$) |
|---|---|---|---|
| Corolla 2.0 GLi | 151.010 | 150.790 | -220 |
| Corolla 2.0 XEi | 160.490 | 160.390 | -100 |
| Corolla 2.0 Altis Premium | 183.790 | 182.260 | -1.530 |
| Corolla Altis Hybrid | 190.120 | 187.790 | -2.330 |
| Corolla Altis Hybrid Premium | 200.910 | 198.890 | -2.020 |
| Corolla GR Sport | 181.590 | 183.790 | +2.200 |
Toyota Corolla Cross: changes in SUV prices
O Toyota corolla cross, the SUV derived from the Corolla sedan, also underwent price adjustments in August. While some versions became more expensive, others maintained their previous values.
- Corolla Cross XRE and XRX: Versions with a 2.0 engine were increased by R$1.300, now starting at R$179.890 and R$193.090, respectively.
- Corolla Cross XR: The “secret” XR version had an increase of R$1.200, going from R$164.990 to R$166.190.
- Corolla Cross GR-Sport: The sporty GR-Sport also became more expensive, with an increase of R$2.200, now costing R$199.990.
Hybrid versions:
- Corolla Cross XRE Hybrid: Maintains the previous price of R$202.690.
- Corolla Cross XRX Hybrid: The top of the line XRX Hybrid had a small reduction of R$2.020, from R$213.010 to R$210.990.
Table: price variations for the Toyota Corolla Cross (August 2024)
| Version | Previous price (R$) | Current price (R$) | Difference (R$) |
|---|---|---|---|
| Corolla Cross XRE | 178.590 | 179.890 | +1.300 |
| Corolla Cross XRX | 191.790 | 193.090 | +1.300 |
| Corolla Cross XR | 164.990 | 166.190 | +1.200 |
| Corolla Cross GR-Sport | 197.790 | 199.990 | +2.200 |
| Corolla Cross XRE Hybrid | 202.690 | 202.690 | - |
| Corolla Cross XRX Hybrid | 213.010 | 210.990 | -2.020 |
What is behind these changes?
According to experts in the automotive sector, these movements may be related to market pressure given the rise of Chinese BYD models in Brazil.
With competitive prices and advanced technologies, BYD has proven to be a real threat to traditional Japanese automakers.
The price reductions, although modest in some cases, are a clear sign that Toyota is preparing for a fierce battle for leadership in the Brazilian market.
However, consumers should be aware. Not all models saw significant reductions, and some even became more expensive.
This suggests that Toyota is adjusting its strategy to remain competitive without compromising its profit margins.
And do you believe that these price changes are a real advantage for consumers or just a marketing ploy by Toyota to face Chinese competition? Leave your opinion in the comments!
The problem with prices, not with manufacturers, but with BRAZIL, with TAXES – THERE ARE A LOT OF TAXES AND VERY HIGH, THEY ARE ALMOST 30% OR MORE.