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BYD launches Dolphin Mini and its strategy is to maintain “low” values and increase its leadership in China, Italy and competitiveness in Brazil!
BYD, a Chinese automaker known for its innovation in electric vehicles, is making a big impact on the market with its new model, the Dolphin Mini. With an aggressive pricing strategy, the company seeks to lead sales in China and Italy, in addition to remaining competitive in Brazil, according to the website Newsmotor.
BYD's decision to reduce the price of the Dolphin Mini by 5% shows its determination to gain market leadership in Brazil. This bold initiative aims to make the vehicle even more accessible to consumers, in a market where competition, especially with companies like Tesla, is intense.
BYD in Italy
In Italy, BYD is adjusting the prices of its models to qualify for ecological incentives offered by the government. The Seal, for example, is being offered for 40.600 euros (approximately R$218.000) without scrapping and for 38.600 euros with scrapping, while the Dolphin Comfort is available for 30.790 euros (approximately R$166.000) without scrapping and for 28.790 euros with scrapping.
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Competitiveness in Brazil
Although Dolphin Mini prices in Brazil have not yet been reduced, BYD is remaining competitive, offering attractive options for consumers interested in adopting electric technology. With the growing demand for electric vehicles in the country, the automaker seeks to maintain its relevance in the market with attractive prices.
BYD's aggressive pricing strategy for the Dolphin Mini in Brazil reflects its determination to lead the electric vehicle market. With the price reduction in China and Italy, and a competitive stance in Brazil, BYD is defying expectations and showing its commitment to innovation and sustainability in the automotive sector in Brazil.
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