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Cazoolo celebrates two years as Braskem's Packaging Development Center, welcoming more than 400 companies and winning awards for sustainable solutions.
Cazoolo is celebrating two years of achievements as a major player in the packaging industry. During this period, Cazoolo has distinguished itself by welcoming more than 400 companies and gaining recognition for its innovative solutions. and sustainable.
Located in the heart of São Paulo, Braskem’s Packaging Development Center has been a reference when it comes to innovation in plastic packaging. The packaging design laboratory has won several awards, establishing itself as a true hub of creativity and efficiency. This success reflects the ongoing commitment to seeking alternatives that contribute to a more sustainable future.
Packaging Development Center for Circular Economy
Responsible for project creation Focused on sustainability and circular solutions in plastic packaging, Cazoolo uses the Design for Environment (DfE) methodology in all programs developed. As of May this year, Cazoolo has already received more than 400 companies, with an average of 75 visitors per month.
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The combined methodologies between clients and professionals of the Circular Packaging Design Lab measure, improve and guarantee the real sustainability of packaging, offering consumers brand owners proposals that present sustainable solutions. 'We structure the projects based on the Life Cycle Analysis (ACV), combining measures that establish the circularity of materials', explains Yuri Tomina, leader of Cazoolo.
Packaging Design Laboratory
Cazoolo provides a robust infrastructure for the production chain with a prototyping workshop, facilitating the co-creation of new solutions and businesses. 'Our focus is to develop packaging that reduces environmental impact and is aligned with design for recyclability, optimization of the use of reusable materials, refill systems and redesign of packaging through circular journeys', says Tomina. This commitment to sustainability has attracted several companies over the years.
Cazoolo has developed important projects for brands such as Vigor, Danone, Mars, Grendene, iFood and L'Oréal. In addition, it has also established partnerships with startups such as NutriGarden, Crilancha, Sallve and Niul. For transformers, the Lab has created materials in partnership with companies such as Extrusa, Aptar, Vellaplast and Diadema. The search for circular packaging shapes the programs developed with clients.
Circular Design Sprint and Other Initiatives
The Circular Design Sprint is a Cazoolo initiative that brings together a multidisciplinary team to develop sustainable alternatives. Using methodologies such as Design for Environment (DfE) and life cycle analysis (LCA), it is possible to create prototypes that are tested and approved by companies for later launch on the market. Another significant program is the Design Challenge, which existed at Braskem and had accumulated nine editions until 2021.
'The project began with the proposal to enable young designers to work with plastics. Since 2019, we have incorporated the concept of Circular Design focused on the development of plastic packaging', explains Tomina. The program aims to empower design students to think creatively and sustainably, boosting their careers.
Recognition and Awards
The Design Challenge program welcomed students from institutions such as IED (Istituto Europeo di Design), FGV (Fundação Getúlio Vargas) and ESPM (Escola Superior de Propaganda e Marketing) to work on projects with companies such as Raia Drogasil and Harald, and to develop solutions for Braskem. Since its creation, Cazoolo has accumulated numerous awards and accolades.
In 2022, it won the Embanews 2022/2023 for the PE monomaterial packaging of the Mãe Terra brand, in the Sustainability category. In the same year, it received the Brasil Design Award in the ESG Design/Circular Economy category, an award granted by ABDESIGN (Brazilian Association of Design Companies). Another major recognition in 2022 was the Grandes Cases de Embalagem award for its work with Ritto rice, from the Mãe Terra brand.
Cazoolo Awards and Achievements
In addition to these, Cazoolo was awarded at the Design for a Better World in the Design and Branding categories, an initiative of Centro Brasil Design. In 2023, it was highlighted in the MIT Technology Review 2023 in Innovation, appearing in the Top 20 ranking. He was also honored by Innovation by Design Awards 2023, promoted by Fast Company, which recognized Cazoolo as one of the best design initiatives in Latin America.
Other awards include the 2023 Great Packaging Cases for the organic compound Organosolví and recognition for the roll-on deodorant refill in Design for a Better World 2023 and at the Brazilian Design Award 2023. The 100% PE stand-up pouch made for Ritto rice was the leader in the WPA in the category food.
Continued Recognition and a Promising Future
In 2024, Cazoolo won the Embanews award for its monomaterial stand-up pouch packaging with Wenew PCR, used for the organic compound Organosolví. The laboratory was awarded in two categories: application of recycled raw material and sustainable process for recyclability of materials.
With so many achievements, Cazoolo now aims to serve micro and small businesses with ready-to-use circular packaging solutions. And all of this should happen soon, with expectations of a future full of positive news.
Cazoolo: Circular Packaging Design Lab
Created by Braskem, Cazoolo is a laboratory dedicated to the sustainable development of packaging, with a prototyping workshop available to the production chain. Its main objective is to create packaging that reduces environmental impact, is aligned with design for recyclability, optimizes refill systems and reusable material, following a circular consumer journey.
Braskem and its Commitment to Sustainability
Braskem is committed to sustainability and the Circular Economy, with ongoing efforts to improve people's lives through sustainable solutions. With 40 industrial units spread across Brazil, the United States, Mexico and Germany, Braskem exports products to more than 71 countries, offering a diversified portfolio of plastic resins and chemicals for various segments.
For more information, visit: [https://www.braskem.com.br/](https://www.braskem.com.br/)
Source: © BRSKEM Press.
