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The rise in pulp prices challenges paper companies in Brazil to adopt strategic partnerships, sustainable technologies and efficient planning to maintain competitiveness.
Rising pulp prices are putting the paper industry in Brazil in a challenging situation. Companies in the sector need to adopt strategic partnerships and sustainable technologies to absorb additional costs. With adjustments ranging between US$30 and US$80, efficient planning is essential to guarantee the industry's competitiveness without passing these costs onto the final consumer.
Many industries are investing in alternatives such as the use of cellulosic raw material from more economical and renewable sources. Furthermore, optimizing processes and reducing wood fiber waste can be a viable solution. It is crucial that paper companies continually adapt their strategies to face fluctuations in pulp prices and maintain stable performance. These actions are essential to ensure long-term sustainability and profitability, even in times of price instability.
According to an analysis by Bradesco BBI, although new increases were interrupted in June, there is no expectation of a significant decline in prices per ton worldwide. To maintain the competitiveness and deal with high prices, companies in the sector need to find innovative ways to absorb these costs without passing them on to the end consumer.
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Ripz Strategies for Maintaining Competitiveness
Ripz, a company specializing in hygiene paper based on the coast of Paraná, has implemented several effective strategies. One of them involves optimizing internal processes to increase efficiency and reduce waste. Furthermore, they strengthened strategic partnerships with suppliers, ensuring better purchasing conditions. These actions are essential to face the challenges posed by rising costs.
Investments in More Sustainable Technologies
The company also directed its efforts towards more sustainable and efficient technologies, resulting in a reduction of around 50% in the amount of waste generated. Almost 100% of the energy used is sustainable, generating savings in the production process and aligning the company with sustainability practices. This demonstrates Ripz's commitment to operating in an environmentally responsible manner.
Quality and Strategic Planning
By reviewing processes and investing in sustainability, it was possible to absorb part of the cost increases without compromising product quality. Rafael Rieper, executive director of Ripz, reinforces: 'By reviewing our processes and investing in sustainability, we were able to absorb part of the cost increases without compromising the quality of our products'. Another measure adopted by the company was a strategic inventory planning, purchasing raw materials at the most favorable times to avoid price spikes, thus ensuring more efficient management.
Cellulose: Smart and Sustainable Choice
The issue of opting for another cellulosic raw material is challenging. 'Because it is made of natural fibers, 100% cellulose paper is easily decomposed, making it a smart choice for consumers and businesses looking to reduce their environmental impact without compromising on quality', explains Rieper. In this context, cellulose provides environmental benefits and is sustainable.
Advantages of Cellulose in the Final Product
100% cellulose paper not only minimizes environmental impact but also offers excellent resistance and soft touch, perfect for all hygiene needs. This material, derived from wood fiber, continues to be a preference due to its incomparable advantages. Finally, cellulose proves to be an essential cellulosic raw material in the production of paper pulp, guaranteeing the quality and sustainability of the final products.
Source: © Fernanda Glinka
