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MRV implements sustainable practices, reducing its carbon footprint with innovative materials, solar energy and ethanol-powered vehicles.
The interest in sustainability process continues to expand, with a growing number of consumers expecting responsible actions from corporations. In response to these demands, large companies have adopted innovative strategies to minimize their environmental impacts. The adoption of methods that favor sustainability process is reflected in the choice of materials that are less harmful to the environment and in the investment in technologies that promote energy efficiency.
Among the corporations leading this movement, MRV stands out with its pioneering initiatives in the sector. The company not only seeks to reduce its carbon footprint, but also actively commits to sustainable practices, integrating solar energy into its projects and using vehicles powered by renewable energy. This stance reflects its deep environmental responsibility, emphasizing its commitment to creating solutions that lead to a greener future guided by sustainable consumption. By adopting such practices, MRV demonstrates a true commitment to developing a more responsible built environment.
With the growing global awareness of sustainability, more than 81% of people said they would incorporate sustainable practices into their daily lives by 2023. This number reflects that commitment to sustainability has become an imperative for companies, dictated by increasingly attentive consumers, who choose products and services also based on company sustainability.
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Urgency in Sustainable Business Practices
The demand for environmental responsibility is emphasized in the context of a serious global scenario. The current climate crisis, impacting many parts of the world, demands swift and effective responses from companies. Considering this scenario, Raphael Lafetá, director of institutional relations and sustainability at MRV&CO, highlighted five essential actions that various industries can adopt to promote sustainable practices.
Sustainable Actions for a Truly Green Future
The first option involves the use of construction materials that provide less carbon footprint, a vital action for companies actively seeking to reduce pollutant emissions. MRV, with a view to reducing this impact, has been opting for concrete alternatives with a reduced footprint, which resulted in a 35% reduction in carbon emissions between 2022 and 2023, moving towards the 2024 goals.
In the field of fuels, replacing fossil fuels with ethanol is a measure that demonstrates a genuine commitment to sustainability. With a focus on reducing greenhouse gases, MRV has chosen to use ethanol in its fleet, signaling a clear environmental responsibility and encouraging other companies to also adopt sustainable practices in transportation.
Energy Sources Revolution
To adopt renewable energy sources is essential for companies that want a true alliance with sustainability. At MRV, the energy transition took place through the implementation of photovoltaic solar systems in more than 250 projects, allowing significant savings in shared areas. In addition, two photovoltaic plants, in the states of Minas Gerais and Bahia, increase the supply of clean energy to offices and construction sites.
Starting in 2021, joint initiatives with distributed generation companies have enabled discounts of up to 25% on energy bills for customers in 13 Brazilian states, promoting the increasing use of renewable sources. This initiative reaffirms MRV's environmental responsibility, encouraging sustainable consumption through direct economic benefits for the consumer.
Innovation and Sustainability in Civil Construction
Incorporate innovative technologies into construction methods is essential for an effective commitment to sustainability. MRV has invested in technological solutions, such as modular construction off-site, and in the development of 3D printing to create components that minimize waste, improving both economic and environmental efficiency in the sector.
In addition, recycled wood and wood from reforested areas is used in innovative ways, helping to reduce the environmental impact of larger projects. This resource is being used not only in construction, but also in solutions such as fertilizers for landscaping, integrating environmental responsibility into the company's sustainable practices.
MRV's Sustainable Commitment and Legacy
MRV, which has been operating for 45 years, stands out as one of the five members of the MRV&CO group, recognized as the largest construction company in Latin America. Focused on affordable residential developments, the company has already delivered more than 500 keys, emphasizing the company's sustainability in all its operations.
Currently, more than 1,6 million people live in properties built by MRV, reflecting its commitment to sustainability and the positive impact of its practices. Learn more about the company and its history on its official website. www.mrv.com.br.
Source: RMV Press
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