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Company launches coffee paste — equivalent to 20 cups in a single container

Published 12/02/2025 às 11:13

A Swiss company has innovated by launching concentrated coffee pastes, offering the equivalent of 20 cups in a single container. Could this be the new trend for coffee lovers? Find out how it works!

O Coffee consumption is a habit present in the daily lives of millions of people around the world. For those who love the drink and are looking for convenience without sacrificing flavor, a new product promises to revolutionize the way of preparing and consuming coffee: No Normal Coffee.

It is a concentrated coffee paste, stored in compact and easy to transport folders, offering an innovative alternative to traditional instant coffee.

How does No Normal Coffee work?

Unlike instant coffee powder, which often does not please the most demanding palates, No Normal Coffee is processed into a paste and packaged in pastes similar to toothpaste.

The idea is to provide a flavor closer to that of filtered coffee, without the need for additional equipment for preparation.

Each folder contains approximately 20 servings of the drink, allowing the consumer to prepare several cups of coffee without worrying about storage or transportation.

Ease of preparation and versatility of coffee consumption

Using the paste is simple: just squeeze a teaspoon (5g) of No Normal Coffee, mix it with 100ml of water and wait for it to dissolve completely.

The drink can be prepared with either hot or cold water, allowing the creation of different variations of coffee, such as the traditional espresso or a refreshing iced coffee.

Additionally, the paste can be consumed pure for a quick energy boost or combined with other foods, such as bread and bananas. Another possibility is to add it to protein shakes and cocktails, bringing a touch of coffee in a practical and efficient way.

Ingredients and sensory profile

Each No Normal Coffee pod is made with 100% Fairtrade Arabica beans, sweetened with organic Swiss beet sugar.

The flavor promises to be rich and indulgent, featuring notes of chocolate, nuts and caramel. However, as it contains sweetener, it may not please those with consumers who prefer pure coffee.

Each serving of the spread contains 12 calories, 47 mg of caffeine and 12 g of carbohydrates, making it a low-calorie energy option. In addition, the product has a shelf life of up to 12 months, without the need for refrigeration, which makes it easy to store and transport.

No Normal Coffee is available for purchase now for $18 a tube. Orders are shipped directly from Europe, and the company recommends purchasing more than one unit to reduce shipping costs.

With information from imboldn.

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Fábio
13/02/2025 14:08

People are getting sicker and sicker.

Fabio Lucas Carvalho

Journalist specializing in a wide range of topics, such as cars, technology, politics, shipbuilding, geopolitics, renewable energy and economics. I have been working since 2015 with prominent publications in major news portals. My degree in Information Technology Management from Faculdade de Petrolina (Facape) adds a unique technical perspective to my analyses and reports. With over 10 thousand articles published in renowned media outlets, I always seek to bring detailed information and relevant insights to the reader. For story suggestions or any questions, please contact me by email at flclucas@hotmail.com.

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