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Nissan pulls Datsun out of the low-cost vehicle market again and plans to revive Japan's emerging-market automaker as a low-cost electric car company.
Last week (28), the Japanese automaker, Nissan, announced the end of production of low-cost Datsun cars, which operated in emerging markets, such as South Africa, Indonesia, Russia and India. However, according to company sources, it is possible that, in fact, the Japanese automaker is going through a kind of transition in its strategy. According to information provided by an anonymous Nissan executive, the company's plan is for Datsun to return to the market in the near future, only this time focusing on low cost electric cars.
Nissan's move could be a signal to make more affordable electric cars
In a statement released last week (29), the automaker of the Japan speculated on a change in strategy, while highlighting the satisfaction record provided by Datsun cars. According to the company's statement to thousands of owners around the world, Datsun continues to provide an engaging driving experience, peace of mind at the ideal price and great value.
As part of its strategy to shift to electric cars, the Japanese automaker is focusing on key segments and models that deliver benefits to customers, businesses and partners.
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Nissan's commitment to transform Datsun, one of Japan's most traditional brands, into a eletric cars it is not baseless. Nissan, alongside its partners, Renault and Mitsubishi, has been launching the cheapest electric vehicles on the market. As is the case of the Dacia Spring, which was launched in France with government support, costing just 12 euros, which is equivalent to R$ 65,6.
In addition, there is also the future Renault Kwid electric which will be launched in Brazil, where the French automaker promises that the model will be the cheapest electric car in the country, displacing the JAC E-JS1. Currently, the regular Renault Kwid costs around R$61.
Japanese automaker Nissan is accelerating the transition to electric cars at its plants
To drive the transition and possibly make electric cars cheaper, Nissan is acting alongside NASA to revolutionize solid-state batteries in the world. This new type of component promises to be faster in terms of loading, lighter and even safer. In addition, the manufacturer may be more stable and can be used in pacemakers according to the Japanese automaker.
Nissan and NASA's goal is to develop a cheaper and smaller battery capable of replacing the lithium-ion batteries that are currently used in electric cars.
The battery will not require the use of rare and expensive materials such as those that power lithium-ion batteries, including cobalt and lithium itself. Another priority for companies will also be the stability and safety of the components.
About a company
Nissan is a global vehicle manufacturer with a full lineup, selling more than 60 vehicle models under the Nissan, Datsun and INFINITI brands. The company has global headquarters in Yokohama, Japan and manages operations in six regions, namely Asia & Oceania, India, Middle East, Africa, China, Europe, North America and Latin America.
In Brazil, Nissan has been operating since 2000 and currently operates with more than 180 dealerships in all states of the country. The company invested more than BRL 2,5 billion in the installation of its own Complex located in Resende, in the state of RJ.
