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End of browser access for individuals surprises Nubank customers and reinforces investment in the app
In a move that shocked some and surprised many, the digital bank Nubank officially announced the closure of a service that had been widely used by its individual customers: accessing the account via the browser. The change, which seems drastic at first glance, comes with a major replacement that promises to make the experience more practical and secure. With this, the fintech reaffirms its leadership in the banking market, betting all its chips on the app, which will now be the only means of access for these customers.
The announcement and the new direction of Nubank
According to information from the TechMundo portal, Starting in September, individual customers of the digital bank Nubank will no longer be able to access their accounts via browser. The feature, which allowed users to check invoices, transactions and generate payment slips, will be discontinued, and the app will be the only option available to manage finances. According to Nubank, this decision aims to ensure greater security and convenience for users.
What could be seen as a loss for many is actually an opportunity for improvement, according to the bank itself. The Nubank app already offers a much wider range of services, including a digital account, investments and other features that were not available in the web version.This change will allow us to focus on continuous improvement of the app, where users can carry out all their operations in a simple and secure way.”, the bank highlighted in a statement.
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The PJ experience remains intact
But not everything is changing. Legal entity (PJ) customers can breathe a sigh of relief, as digital bank Nubank has confirmed that access via browser will continue to be available for this modality. For these accounts, it will be possible to keep track of the balance, generate statements and view the transaction history as normal. The change exclusively affects individual accounts.
Why did Nubank decide to make this change?
With more than 100 million customers spread across Brazil, Mexico and Colombia, the digital bank Nubank has established itself as one of the largest in the world. And, as a great leader, fintech is always looking for innovative solutions to meet the needs of its users. The discontinuation of browser access is part of this innovation process.
For Nubank founder and CEO David Vélez, the company has always focused on solving people's problems with innovation and quality in service. This change reflects this philosophy. According to him, the app provides a more complete and integrated experience, and with this, Nubank will be able to direct even more efforts to improve and expand its functionalities, ensuring the best possible experience for its users.
7 thousand employees
With 7 employees and a presence in seven countries, the digital bank Nubank continues to grow. The closure of services such as browser-based access may seem like a bold decision, but it is also a reflection of the agility with which fintech adapts to new demands and technological trends. While some lament the end of this option, many others have already embraced the app as the center of their financial operations.
And you, have you completely migrated to the app?
