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E-commerce Pede Direto, focused on automotive lubrication, reaches 15% of customers; now includes the PIX system and distributes via a network of distributors.
Ask Directly has stood out in the automotive lubricants market, celebrating its second year with impressive results. The platform has proven to be efficient, with 15% of its customers having already made at least one purchase. Since its launch in January 2023, Pede Direto has made life easier for companies looking for products such as lubricants and greases, especially those that operate with a CNPJ, such as workshops and auto parts stores. Growing rapidly, the platform continues to gain popularity among its users.
In the last year, Pede Direto has incorporated new features into its operations, including sales dynamics, which brought more agility and flexibility to transactions. The constant evolution of the online store aims to further increase the satisfaction of customers looking for fast and reliable solutions. With a consolidated distribution network, Pede Direto facilitates shipping logistics, efficiently reaching companies in various segments. As a robust platform, it is positioned to expand even further in the competitive lubricant e-commerce market.
Growth of Direct Ordering in the Lubricants Market
In the vibrant automotive lubrication segment, digital sales platform Ask Directly
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Impressive Data from Pede Direto
Furthermore, data from 2024 reveals that the platform received an astonishing 320 thousand hits and added more than 38 thousand users throughout the year. Working without interfering in the logistics of partners, Pede Direto collaborates closely with Mobil™ line distributors, aiming to create an e-commerce system that facilitates sales dynamics. It promises speed, simplicity and security in transactions, all supporting the distribution chain. The distributor network, therefore, remains responsible for areas such as sales, billing, delivery, exchanges and returns, adapting to its region of operation.
Online Store Operation and Innovations
Currently, the online store under the command of Moove, combined with Cosan's associated distributors, moves the Mobil™ lubricants market in Brazil and in several parts of Latin America. Natalie Diacoumidis, who coordinates Brand and E-business for Mobil™ lubricants, indicates that even before its second anniversary, the Pede Direto platform will present its stakeholders with new products.
Ease of Payment with PIX and More
Among recent advances, Natalie highlights the inclusion of PIX system as an additional payment option, previously limited to credit cards and bank slips, a change that took place in October. 'The idea of building our platform came about during the pandemic and has been continually refined.' She emphasizes the role of Pede Direto for distributors, expanding the reach of their sales, making the service available uninterruptedly and affordably, thus increasing sales dynamics.
Flexibility and Autonomy for Customers
Pede Direto not only improves sales dynamics for distributors but also provides autonomy for client companies, which, through the platform, can prepare budgets, make online purchases at any time and track their order history. All of these aspects enhance the user experience in the virtual store associated with the platform.
The Platform and the Distribution Chain
In a demanding and technical segment, such as automotive lubrication, Pede Direto offers simplified access to technical data sheets and product details, enriching our dynamics and the distribution chain', highlights Natalie. To learn more, explore the Pede Direto platform through the website www.pededireto.com.br.
Mobil™: Moving the World
About Mobil™ Lubricants – Used in a wide range of sectors in the market, Mobil™ lubricants are everywhere: they help astronauts on their missions, fuel the vigor of various industries, power crops, move land, air and sea transport, and, above all, power vehicles such as cars, motorcycles and trucks. The brand constantly follows the path of its consumers, actively participating in the evolution of their journeys. Where there is movement, there is Mobil™.
Source: © milena@mosaike.com.br
