ECONOMY: Rech reinforces presence in Mato Grosso (MT) by investing BRL 7 million in 5 new stores

 As part of the strategy to increase its presence in the national market for the distribution of parts for agricultural and heavy machinery, Rech is investing approximately R$ 7 million in five new stores in Mato Grosso, its state of origin. The three units inaugurated in recent months are responsible for supplying customers in the cities of Lucas do Rio Verde, Campo Verde and Água Boa. Two more stores, located in Pontes de Lacerda and Matupá, will open by the end of the year. 

The strengthening of the company in Mato Grosso (MT) is in line with the network's objectives, as the Central-West state is considered the breadbasket of agribusiness in the country, in addition to being among the most prominent in the heavy machinery segment. for civil construction. Currently, the chain has around 50 units spread across the five regions of the country, 18 of which are in Mato Grosso.

Parallel to the inaugurations in Mato Grosso, Rech works to increasingly strengthen its brand throughout the country. The company has geographically diversified its operations and has already ensured its presence in the main agribusiness and development regions of the civil construction, mining and paving markets in the national territory. With this size, the company was able to serve customers with a good structure even during the pandemic, without interrupting activities and with the availability of a portfolio of more than 50 items for all customers.

As highlighted by Rech's marketing manager, Fabiola Molteni, the company's objective is to deliver the best solution to the customer, continuously investing in partnerships with national and international suppliers. Rech sells all items in physical stores throughout the main regions of the country, through e-commerce and through the remote sales channel, on an integrated omnichannel platform.

“We invested in this strategy of diversification and integration of sales channels to get closer and closer to customers. But physical stores continue to play a key role. In the next three years we intend to be present in more states of the country”, He adds. 

Invested since 2018 by Aqua Capital, the largest private equity fund manager specializing in agribusiness in Latin America, Rech has expanded its operation beyond Mato Grosso, opening units in other states: Goiás, Mato Grosso do Sul, São Paulo, Minas Gerais, Paraná, Santa Catarina, Rio Grande do Sul, Pará, Acre, Tocantins, Rondônia, Maranhão, Bahia, Pernambuco, Piauí and Ceará.

About Rech

Founded during the year 1994, the Right is one of the largest companies in Latin America dedicated to the manufacture of heavy machinery for agribusiness. The company emerged in the city of Sinop (MT) and expanded to other states.