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Since 2016, the Fiat Mobi has surpassed the Fiat Uno in sales, thanks to its affordable price and advanced technologies. The Fiat Uno could return to the market as a popular electric car in the next decade.
The Fiat Uno, a popular car loved throughout Brazil, was scheduled to launch a new generation of models in 2020. However, the Italian automaker's plans were seriously affected by the Covid-19 pandemic, which hit Brazil in March 2020. This global event had a considerable impact on the automotive industry , creating significant challenges for automakers, including Fiat.
Fiat Mobi overshadows Fiat Uno sales since 2016
During the pandemic, several automakers adapted their production lines to manufacture respirators, aiming to save lives. In this challenging context, the Fiat Uno project was temporarily suspended, and Fiat faced the need to make difficult decisions in the face of falling sales.
The Fiat Uno, which had already been losing ground to the Fiat Mobi since the latter's launch in 2016, ended up being discontinued. Mobi, despite having initially faced some market positioning challenges, ended up surpassing Uno. One of the reasons for the discontinuation of the Uno was its higher production cost compared to the Mobi.
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In terms of marketing, renewing Uno's image would be more costly than promoting the Mobi brand. It is important to highlight that the Fiat Mobi is among the five best-selling cars in Brazil, competing with the Renault Kwid for the title of most affordable popular car on the market, a position that the Uno was unable to maintain. However, there is a possibility that the Fiat Uno will return to the Brazilian market, perhaps at the end of this decade or the beginning of the next, as a popular and affordable electric car.
New electric Fiat Uno could cost R$70
There is a great possibility of the Uno arriving on the market, since, according to the words of Fiat's global CEO, Olivier Francois, the company has the desire to revive the brand's historic names with the future generation of Italian electric cars. In addition to the electric version, Fiat plans to bring a 2024 Fiat Uno to the European market with a hybrid system equipped with a 1.0 Firefly engine, combining tradition and innovation.
Despite being nicknamed Fiat Uno, the model is called Fiat Panda, an urban version that differs from the Cross model only in appearance. Called Urban, it has black exterior mirrors, black side stripes and does not have the plastic protections along the body that give it the air. off-road. The model is now available for sale in several European markets and has prices between 11.785 euros (R$70.200) and 15.684 euros (R$93.520).
Discover the history of the popular Fiat Uno car
Before being replaced by the Fiat Mobi, the popular car began its history in 1983 and arrived in Brazil in August 1984 and represented a milestone for the Italian automaker. The Hatch car concept for the brand only contained the small 147 and its derivatives.
In the 90s, Brazil established new tax rules that reduced taxes for models from 800 to 1000 cm³, Fiat reduced the piston stroke and generated a version with a 994 cm³ engine (48 horsepower).
In 2013, the original design was discontinued and the reasons were new Brazilian safety requirements and technological lag. Therefore, the brand launched the new Fiat Uno, modernizing its design and square shape, in addition to featuring the EVO engine.
