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Goodbye to the Chevrolet Malibu? The iconic Chevrolet model, which has won over generations over more than six decades, is about to leave dealerships in one country. Discover the reasons behind the end of production of this classic that made history in the automotive market.
End of the Chevrolet Malibu? Chevrolet is undoubtedly one of the biggest car brands in the world. However, the company surprised everyone when it decided to say goodbye to a popular car with over 60 years of history. This is the Chevrolet Malibu, a sedan that had its last unit produced on November 4th. going out of production in the United States.
Who will replace Chevrolet's popular car in the US?
The end of the Chevrolet Malibu is a movement of General Motors full of meaning, given that it will end production of a traditional sedan due to lack of consumer interest. Drivers in the country have been opting for SUVs and moving away from compact sedans and hatchbacks for years. The brand's two rivals in Detroit, Stellantis and Ford Motor, have also significantly reduced their lineup of cars in the United States.
The Chevrolet Malibu has not changed generations since 2015 and its last visual update took place in 2019. Chevrolet's popular car will not have a direct replacement and the factory's 1.700 employees will be laid off.
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In fact, the unit of Fairfax, in Kansas, will receive an update to manufacture the second generation of the Chevrolet Bolt. This time, the model will be based on the Ultium platform and promises to become one of the cheapest electric cars in the world. U.S.
The plant will receive an investment of 390 million dollars and will allow the new Bolt to be produced on the same line that manufactures the Cadillac XT4, Cadillac's smallest SUV. To do this, however, the unit will be idled until early 2025 to receive new machinery.
Understand the brand's strategy with the end of the Chevrolet Malibu
GM, with the end of Chevrolet's popular car, is now following the same path decided by Ford, where sedans are no longer offered to the public, which is increasingly interested in SUVs and pickup trucks, for example.
The Chevrolet Malibu is one of the longest-running Chevrolet models in production, famous since the last century, and which even had a brief stint in Brazil, however.
Currently, few brands still sell sedans to the American public, such as the Japanese Nissan, Toyota and Honda, for example. Not even service vehicles such as taxis and police cars use sedans there. This trend continues to grow, and further reduces the space and supply of this type of body.
It is worth remembering that brands still sell hundreds of thousands of sedans and compacts every year, but much less than in previous decades, when the Toyota Camry and the Honda Accord were among the most popular in the US.
In any case, regarding the Chevrolet Malibu plant, layoffs in Fairfax will happen gradually until January 12 of next year, when the plant will be closed until mid-2025.
A little history of Chevrolet's popular car
The Chevrolet Malibu was introduced in 1964 as a luxury family sedan. Four years later, GM added a sporty, high-performance version, the Malibu SS.
GM stopped producing the Malibu in 1983 when it was forced to downsize due to increasing foreign competition. It reintroduced the model in 1997, but it has mostly lagged behind the Camry and Accord in sales.
GM has sold more than 10 million Malibus since its introduction. But sales have been falling in recent years. In 2023, the brand sold 130 of them, and deliveries fell 47% in the last three months of the year. A decade earlier, the brand typically sold about 200 Malibu units per year.
Chevrolet has to say goodbye to the oil-bathed belt.