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End of open TV: Streaming platforms like Netflix, Amazon and Disney+ plan giant investments in Brazil

Written by Valdemar Medeiros
Published 29/10/2022 às 12:07
Streaming Platforms - Open TV - Netflix - HBO - Amazon - Disney+
Photo: Filmei/Disclosure

Open TV is losing space over the years and now, with the massive arrival of companies like Netflix, Amazon, Disney+ and HBO, it may end up becoming an obsolete technology.

The way of consuming content has changed overwhelmingly with the arrival of Streaming platforms such as Netflix, Amazon and Disney+, HBO revolutionizing the way of consuming content worldwide. It is estimated that, for this year, the Streaming sector moves more than BRL 1 billion reais. The expansion in the number of subscriber users of streaming platforms is frightening, in a survey carried out by Hulu, about 70% of Brazilians have some kind of subscription to the streaming service.

IPTV technology is gaining prominence

An alternative to Streaming platforms is the IPTV technology where it is possible to watch channels, movies and series only with the internet and with live transmission. Through platforms such as Netflix, Amazon and Disney+ and HBO, users and consumers can access quality content.

O Internet Protocol Television (IPTV) is a method of transmitting signals over IP networks and signals. This technology basically works like a Streaming platform, only it allows access to some more content. Some companies of this technology offer IPTV technology in 4K to improve the delivery of the quality of movies, channels and series as much as possible. 

Within IPTV it is possible to access the most varied contents that can generate wonderful moments of leisure with movie options and even live programs such as TV channels, children's channels, football broadcasts, among others.

This possibility removes once and for all the need to buy a cable TV. The IPTV system operates with the transmission of content on demand, that is, the user is the one who chooses what to watch, when and where. For transmission quality, the IPTV system uses its own networks for signal distribution.

Learn how streaming platforms work

TecMundoExplains: Streaming

Research shows that more than 5 billion people worldwide have access to the internet, so the best thing to do is to change your antenna cable for a much more modern connection with more options.

Nowadays, through broadband connection, it is possible to access incredible content to enjoy in leisure time or even download good titles to watch while waiting in a queue. To the Streaming platforms like Netflix, Amazon and Disney+, HBO. However, according to a report by Folha de São Paulo, social inequality limits the streaming market. In classes A and B, access reaches 94%; in D and E, 43%. Regional differences are large: Southeast, 76%, Northeast, 61%. The data are from Itaú Cultural and DataFolha.

To expand access, 5G will make all the difference. This is because, despite the innovations brought about by streaming, in many locations the lack of connectivity prevents the popularization of its use. Of course, economic issues are also a limiting factor, but according to a study by the FGV, Brazil already has 2,1 digital devices per inhabitant. That is, with better internet access, the growth potential of streaming options in the country is very large.

Technological innovation was launched allowing movies, series and even music to be consumed from anywhere. To the streaming platforms are the process of delivering video or audio content over the internet and that the user can access through a computer, TV or mobile device.

Benefits of using streaming platforms

In recent years, streaming technology has received several investments and has grown a lot in the country due to the marketing strategies used by streaming companies in Brazil. In addition to marketing strategies, the improvement and increase in internet speed in Brazil helped a lot for such growth to happen.

When it comes to the benefits of using such incredible technology, the first thing that comes to mind is access to an extensive list of content such as movies and series.

With the popularization of streaming platforms such as Netflix, Amazon and Disney+, HBO, the percentage of pirated content has greatly reduced, as people were able to access content easily and cheaply.

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Valdemar Medeiros

Journalist in training, specialist in creating content with a focus on SEO actions. Writes about the Automotive Industry, Renewable Energy and Science and Technology

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