Increase in sales, demand for job openings and expansion at Engerey's electrical panel factory in Curitiba.
The Brazilian Engerey expanded its electrical panel factory to serve new markets in 2021. The company faced the crisis caused by the Covid-19 pandemic by diversifying markets and, now, with the resumption, registers an accelerated increase in sales. In addition to the expansion, it also has job vacancies open to meet demand.
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According to the management of Engerey, the growth is due to the recovery of the economy in general, which was stagnant during the peak period of the Covid-19 pandemic. In addition, the increase is also related to the opening made by Engerey to new markets.
Due to the period of instability at the beginning of the pandemic, Fábio Amaral, CEO of the company, explains that he opted for market diversification and those chosen were the North, Northeast and Midwest regions of Brazil, leading the company to realign its strategies and see new markets for its certified panels, switchboards, automation, sockets and a series of other products aimed at the electrical management of enterprises.
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“During the pandemic, our strategy was to open new markets. While the South had its activities restricted to social distancing actions to contain the coronavirus, we focused our action on the North and Northeast and vice versa, for example. Thus, we maintained our revenues during the crisis period and, today, with the resumption, this action has been reversed in accelerated growth”, says Amaral.
To supply the large number of orders, the company opened job vacancies and hired new professionals to assemble panels and expanded its factory, which now totals 2,5 square meters.
The movement directly impacts the company's production capacity by more than 20%, the same percentage of growth expected for the year 2021 in terms of revenue.
Certified Electrical Panels
According to the company, another aspect that ensured great penetration in new markets was its focus on the manufacture of Certified Electrical Panels. About 70% of the electrical panels in Brazil do not meet the standards and the fact that Engerey is rigorous with the certification of its panels has become a great attraction.
According to the executive, there are two standards currently in force in Brazil for certified electrical panels: ABNT NBR IEC 60439 – which will cease to be valid at the end of 2021 – and ABNT NBR IEC 61439 – which was published in 2016 and , after an adaptation period of five years, in 2022 it will become mandatory to comply.
However, they are optional in Brazil, since what makes them mandatory are their regulations. And what regulates the standard for electrical panels are the laws in force, which are summarized by Ordinance 414 of Aneel (National Electric Energy Agency), the Consumer Protection Code and NR-10. The first establishes the general conditions for the supply of electricity and the Code says that no one can supply a product that does not comply with the standards it needs to meet. The NR-10, on the other hand, describes the procedures for handling electrical panels and other types of electrical installations, being more linked to safety at work – applying not only to the people who will have direct daily contact with the electrical panels, but also to the responsible employees. for your installation.
“However, what few people know is that, in the event of an accident, everyone can respond. The law will follow the current norm and responsibility will fall on all those involved. This considerably changes the way certification should be seen in Brazil”, evaluates Fábio Amaral.
According to the specialist, specific markets have opted more for tested panels, as they face situations that require reliability, such as data centers, hospitals, airports, shopping malls and industries, where the cost is very high in case of downtime. “However, these products are suitable for all types of installations: from residential to commercial and industrial. So, there is still a lot to advance in Brazil”, he concludes.