Explore the Power of LED Panels at Brazilian Gas Stations

In Brazil, more than 42 thousand gas stations adopt LED screens, modernizing the POS with advanced communication technologies and local advertising campaigns, says Danniel Xavier.

Across Brazil, gas stations are modernizing their points of sale (POS) with the installation of LED panels. This innovative technology not only enhances the customer experience, but also makes it possible to display advertising campaigns and information in a more dynamic and attractive way. The technological transformation of these environments is aligned with the growing demand for visual communication modern and effective.

LED panels are redefining the way gas stations interact with customers, providing a more interactive and informative environment. Furthermore, the introduction of solutions such as LED displays and LED screens allows for greater versatility in presenting content. With this technology, stations can broadcast exclusive promotions, product information and even news in real time. This evolution is crucial to maintain competitiveness and relevance in the current market.

DOOH revolution in Brazil

The Out-of-Home (DOOH) segment is undergoing a significant transformation due to technological innovations that redefine the way information and offers are communicated to the public. In Brazil, with more than 42 thousand gas stations spread across the country, advanced communication technologies represent an immense opportunity to improve interaction with consumers.

Impact of LED Displays on Communications

A clear example of this change is the increasing use of LED panels. These devices stand out for their ability to display varied content instantly, efficiently, and visually appealing. In an environment where efficiency and visual appeal are crucial, LED displays offer a modern and practical solution for managing information and promoting offers effectively. According to Danniel Xavier, CEO of LED Expert, a startup located in Minas Gerais that sells LED panels throughout the country, real-time updating of information is one of the biggest benefits of this technology.

Advantages of Real-Time Update

'The ability to update fuel prices, promotions and messages as needed ensures both agility and accuracy,' says Xavier. Furthermore, this technology can increase the average ticket of products. The flexibility of LED displays allows gas stations to display a variety of messages throughout the day, including special offers, loyalty programs and local advertising campaigns. These characteristics contribute to a adaptation to needs and target audience preferences, helping to attract and retain customers.

Durability and Robustness of LED Panels

Another crucial advantage of LED panels is their durability and resistance to adverse weather conditions. This attribute is essential for panels used in external environments, such as gas stations, ensuring image quality is maintained regardless of the weather. For gas station operators, investing in LED panels represents a significant modernization of the point of sale with reduced maintenance costs.

Modernization and Efficiency

'Technology not only improves the appearance of stations, but also simplifies the management of information and promotions, resulting in a more efficient and attractive operation', concludes Xavier. Current market numbers also reinforce the growth and importance of this sector. It is estimated that the global LED display market, valued at approximately US$16,4 billion in 2023, is expected to reach approximately US$31 billion by 2032, with a compound annual growth rate (CAGR) of 7,3% .

Market Expansion

This growth is primarily driven by the growing demand for LED displays in advertising, entertainment and other varied applications, reflecting the continued expansion of the use of these digital display technologies across different sectors. For more information and details, visit: https://www.ledexpert.com.br/.

Source: © Press Communication Engineering