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New competition in the Brazilian smartphone market! Vivo is betting on Jovi to revolutionize with advanced technology and competitive prices. Check out what's coming!
new cell phone brand in Brazil: The Brazilian cell phone market will gain a new major competitor in 2025. Living, one of the Chinese giants in the global smartphone market, is preparing to debut in Brazil with its sub-brand Jovi – a Chinese mobile phone brand. This strategy promises to shake up the sector, bringing new models with advanced technologies, such as 5G, artificial intelligence (AI) and high-performance cameras.
The new cell phone brand exclusive to Brazil
Jovi’s arrival in Brazil is no coincidence. The country has become a strategic destination for major Chinese manufacturers, such as OPPO and Xiaomi, which have already conquered their space in the national market. Now, the Chinese mobile brand Vivo sees a golden opportunity to expand its business, but with a different approach: the launch of an exclusive sub-brand.
But why Jovi? Simple: the name Vivo has belonged to a Brazilian telephone company for over 20 years. This prevents the Chinese brand from using the same name here. To get around this barrier, Vivo decided to create Jovi, a new cell phone brand that will be focused on exclusively for the Brazilian public.
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Three Jovi smartphones arrive at the premiere
Jovi will not come alone. According to information from the website smartprix, the sub-brand is expected to debut in Brazil with three smartphone models already known in the Chinese market, but with names adjusted for the launch here. They are:
- JOVI V50
- JOVI V50 Lite 5G
- JOVI Y39 5G
These models should follow the same strategy as Chinese cell phone brand I live in other countries, offering devices with great performance, connectivity 5G and artificial intelligence (AI) features. The quality of the cameras is also one of the strong points, which promises to win over photography lovers.
In addition to smartphones, Jovi should also expand its product line in Brazil with tablets, smartwatches and other connected devices.
When is Jovi arriving in Brazil?
The new cell phone brand is expected to launch in Brazil in 2025, but there is no official confirmed date yet. What is known is that Vivo sees the Brazilian market as one of the main destinations for its operations, and Jovi will have its focus entirely on the country.
Unlike other sub-brands that expand into different markets, Jovi was created especially to meet the needs and demands of the Brazilian consumer.
Who is Vivo? Understand the strength of the Chinese brand
If you're not familiar with Vivo yet, it's time to get up to speed. Vivo is one of the leading Chinese mobile phone brands, with over 500 millions of users spread around the world. According to consultancy Canalys, the company holds 7% of the global market share, which makes it the fifth largest smartphone manufacturer on the planet, behind only Samsung, Apple, Xiaomi and OPPO.
The numbers are impressive. In the third quarter of 2024 alone, Vivo recorded the sale of 27,2 million units of smartphones, a growth of 24% compared to the same period last year. This shows that the brand is on the rise and ready to fight for space in new markets.
What to expect from Jovi cell phones?
The new cell phone brand in Brazil, Jovi, is expected to bring to the market devices with robust specifications and competitive prices, following the strategy that Vivo has adopted in other countries. The first three models promise to stand out for:
- 5G Technology: Fast and efficient connectivity, ideal for streaming, gaming and heavy downloads.
- Advanced cameras: AI-powered photography features for high-quality photos in any light conditions.
- Performance: Powerful processors and long-lasting batteries to ensure fluidity in your daily life.
Furthermore, smartphones must have a modern design and innovative features, characteristics that are already a trademark of Vivo in other markets.
Could Jovi's arrival shake up the Brazilian market?
The arrival of Jovi, Vivo's new sub-brand, represents a great opportunity for Brazilian consumers. The national market is currently dominated by giants such as Samsung, Motorola and Apple, but there is room for new brands that deliver quality and innovation at more affordable prices.
With the success of other Chinese mobile phone brands, such as Xiaomi and OPPO, Jovi's arrival has everything to be a success. The focus on exclusive products focused on Brazil could be the difference needed to gain a significant share of the market.
Jovi promises to be a new power in Brazil
The arrival of a new mobile phone brand in Brazil, Jovi, is great news for those looking for innovation, quality and competitive prices in smartphones. As a sub-brand of Vivo, a Chinese giant that is already a global success, Jovi promises to deliver cutting-edge technology and win over the Brazilian public with a strategy focused on our market.
If you are a fan of new technologies and are always on the lookout for new releases, get ready: Jovi coming in 2025, bringing modern devices, 5G connectivity and a new major option to the national market. It's worth keeping an eye on!
Hahaha not even around the corner…. Samsung is pure technology! Until the S30 I
I won't change! Since 2030 will take a while, I'll keep Samsunging!
Come on fanboy, show us why Samsung keeps making rubbish products!
I'll stick with my Samsung!