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In an unprecedented partnership, Sony and Honda are going to launch an electric car in January 2023. Mobility technology will be available in live broadcast worldwide on Youtube. See how to watch!

Published 27/12/2022 ร s 15:50
electric car mobility technology honda sony youtube
Multinational electric car will bring innovations to the automotive market | Photo: Digital Look
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Big electric car launch is scheduled for January 04th

And the partnership between Honda and Sony has paid off. In this sense, the launch of the new electric car produced in partnership is scheduled for January 04, 2023, during CES 2023. Consumer Electronics Show (CES) is an event that takes place annually and brings together the largest innovations in technology and mobility from around the world. However, in 2023, the event will be hosted in Las Vegas, Nevada.

The large multinationals Honda and Sony announced their partnership, a joint venture, in June 2022, which they named โ€œSony Honda Mobility (SHM)โ€. However, this ambitious project aims to bring a new concept to the electrification of the vehicle fleet, with high technology and mobility. The joint venture's participation in CES 2023 will present an unprecedented model of electric car. Continue to find out more.

Discover the partnership between Honda and Sony that took place a few months ago in favor of mobility in the video below

Partnership between large multinationals took place in favor of new ideas in mobility | Playback โ€“ Youtube: StartSe

Sony has launched an electric car before and speculation indicates that the new vehicle may have similar traits

During the CES 2023 event, Sony will launch the new electric car in partnership with Honda. However, this will not be the first time that the large multinational enters the automotive market. After all, the company launched the Vision-S 2022 model at CES 02, a breathtaking SUV that will impress even the most critics.

This model launched and which is in the development phase has capacity for up to 07 people and combines comfort, technology and sustainability. In that sense, the car has built-in sensors, including LiDAR technology and native 5G mode for navigation. However, speculation points to the fact that the new model presented has these characteristics and other even more remarkable improvements.

Honda has also launched an electric mobility lineup, but it is making slow progress on new cars.

Like many Japanese automakers, Honda has taken slow steps towards electric mobility and one way to change that was through a partnership with Sony. However, the company announced in 2022 the investment of US$ 64 billion in electric cars. In addition, in October, it presented the e:N Series, a broad project to launch 10 new electric car models within the next 5 years.

However, this joint venture will bring benefits on both sides; on the one hand, Honda will integrate technology and combine electric mobility with its fleet; on the other hand, Sony will enter the electric vehicle market and expand its product portfolio. In this way, both companies win, and society as well, with new models available, increasingly technological.

Launch takes place in 2022, but new electric car will only be available for purchase in 2025

Although the launch of this unprecedented electric car in partnership, you will only know the details and details of the new vehicle. After all, according to official information from the companies, the estimate is that this project will be developed over the next few years and will only be available for purchase from 2025. However, in 2024, some reserves will already be available.

How to watch the launch of the new Sony Honda Mobility (SHM) model

The CES 2023 event will take place between January 4th and 8th of next year, at the Las Vegas Convention Center, in the United States. In this way, it will bring together thousands of companies related to the technology and mobility sector, bringing impressive innovations.

However, you will be able to follow the debut through Youtube, which will have the live transmission of the launch of the new Sony Honda Mobility (SHM) model. However, the launch is scheduled to take place at 22:00. To watch live, click here and save the link to follow along on January 04th.

Sabrina Moreira Paes

Inhabitant of Greater Sรฃo Paulo, 25 years old, graduated from UFPR with an MBA in marketing from USP. She has a master's degree from Unicamp and a doctorate in progress at USP. Marketing, Copy, SEO and Ghost Writer professional certified by the Universities of Stanford, California, Northwestern and Toronto. Get in touch with us to suggest an agenda, publicize job openings or propose advertising on our portal. We do not receive resumes.

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