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Innovation and Technology: driving the Brazilian automotive industry into the future

Written by Corporate
Published 29/06/2024 às 10:05
automotive sector, automakers, automotive market
The Role of Innovation and Technology in the Competitive Advancement of the Brazilian Automotive Industry'. – PHOTO: ©2024|cinthia@informamidia.com.br

Innovation and technology are crucial for the automotive industry. According to Anfavea, large automakers will invest R$125 billion by 2033, boosting the entire production chain.

Innovation and technology play essential roles in advancing the automotive industry. According to Anfavea, companies in the sector intend to direct R$125 billion in investments by 2033, which will benefit the productive chain as a whole. After going through difficult times, the automotive industry appears to be heading towards a brighter future.

Major automakers are leading the transformation in the automotive sector, adopting new technologies to improve efficiency and sustainability. Innovations not only boost the automotive market, but also create new business opportunities and create jobs. The impact of these investments goes far beyond production lines, also influencing infrastructure and the development of new services.

According to Brazilian Automotive Manufacturers Association (Anfavea), major automakers have promised an unprecedented investment of R$125 billion in the automotive industry by 2033. This massive investment fuels hopes of robust development in the automobile sector in the coming years, highlighting the transformation phase that the automotive market is currently going through .

Technology and transformation in the automotive industry

The increase in technology in electric, hybrid and autonomous cars is transforming the characteristics of the automotive industry, leading automakers to believe in a promising future. Brazil, with its economy recovering, controlling inflation and reducing interest rates, has become fertile ground for long-term projects. Government programs such as Green Mobility and Innovation (Mover) further encourage the production of sustainable and technological vehicles, strengthening confidence in the automotive market.

Certainly, these actions open doors to new opportunities throughout the productive chain, highlighting the need to intensify investments in innovation and technology. The intention is to align the country with global trends in the automotive industry. The automobile sector must improve its processes regularly and establish effective management planning. Globalization and external influences, such as the impact of the Chinese automotive market, cannot be ignored.

International impact on the Brazilian automotive market

In 2023, the Chinese automobile industry reached a record for vehicle production and sales. In Brazil, according to a survey by BTG Actual, Chinese brands already represent 5,7% of new vehicle sales. The presence of Chinese automakers in the national market is starting to show its effects. Also according to BTG, 35% of electric cars imported by Brazil in 2023 were Chinese, which affects not only the prices of competitors, but also of combustion vehicles.

Accelerating adoption of electric vehicles, demand for these cars is growing. The question is: how to prepare the Brazilian automotive industry for this growing demand? It is necessary to invest in productivity, infrastructure, energy matrix and logistics to expand business.

Internal planning and public initiatives

These actions must be carried out through internal planning that incorporates advanced connectivity and automation resources, increasing competitiveness, quality, and reducing costs. Simplified management will be supported by data analysis, qualifying the work in a strategic way. Furthermore, public initiatives are essential to stimulate tax incentives, especially due to the high tax cost in Brazil. Environmental regulations and quality standards will be fundamental to improving the performance of the automotive sector.

The prospects for the automotive industry in Brazil are optimistic, with projections of significant growth in the coming years. However, the true success of this new phase will depend on government support and investment by automakers in innovation and technology.

SPS Group Support for the Automotive Industry

Rogério Capucho, Co-CEO of SPS Group, highlights that to ensure leadership, it is crucial to be agile from the beginning. SPS Group, located in São José dos Campos (SP), has been operating for over 12 years as a Brazilian multinational technology integrator. They are recognized for operations SAP Business One and have extensive experience with internationally awarded projects.

SPS Group, an SAP Gold Partner, not only offers solutions from the SAP portfolio, but also develops additional extensions to SAP Business One, serving small and medium-sized companies from different sectors of the economy. Furthermore, the company works with SAP S/4HANA, in Public and Private Cloud versions, allowing intelligent operation with real-time processing, Machine Learning and predictive analysis.

SPS developed PlantScanner, a platform that improves performance in production activities, and offers comprehensive solutions for backup and information security, in addition to BaaS, cloud solutions, Microsoft licensing and network switches.

Expansion and Advanced Solutions

With consultants certified by SAP, SPS Group already serves more than 200 clients nationally and internationally, with a team of more than 180 employees in units such as São Paulo, Belo Horizonte, Curitiba, Londrina, Manaus and Rio de Janeiro.

Source: © cinthia@informamidia.com.br

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