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A technological look at the distribution of products in the country
The Brazilian retail revolution is easily noticeable through the way products are distributed and delivered to consumers. If, in the past, the logistics presented itself as a barrier to the growth of commerce – especially electronic commerce –, currently, this dynamic has changed. Marketplaces, large retail chains and even traditional stores have raised their delivery standards.
Behind this change, there is an imminent need for distribution companies to adapt not only their fleets, but their team and customer management strategies. And the keyword for this transformation is “technology”.
Adaptation and Innovation in Focus
Victor Vilas Boas Cavalcanti, commander of Infleet, a company focused on technological solutions in logistics management, highlights the importance of this reinvention. According to him, “Just as retail has embraced computerization, logistics companies need to integrate technologies to make processes faster and more accurate.”
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Given this, Cavalcanti highlights some trends that are reshaping the logistics scenario.
The Power of Technology in the Logistics World
- Internet of Things (IoT) and Telemetry
IoT allows vehicles to be interconnected, transmitting data in real time. Smart devices now monitor everything from vehicle performance to driver behavior. Meanwhile, telemetry improves remote management, through information such as vehicle location and performance, optimizing decision making. - Big Data and Data Analysis
It’s not enough to just collect data – it’s essential to interpret it. With Big Data, it is possible to discern patterns, optimize routes and even predict mechanical failures. “A culture of economical driving can emerge from the intelligent combination of various data, such as speed and braking”, comments Cavalcanti. - Artificial Intelligence (AI) and Machine Learning
These technologies are enhancing fleet management. Through the analysis of past and present data, patterns are identified, predictions are made and strategies are optimized. A practical example? Efficient fuel management, which can now be optimized with AI. - Mobility as a Service (MaaS)
MaaS is the union of different means of transport under a single technological service. This integration brings advantages to both fleet management and contractors, ensuring greater safety and efficiency in logistics processes.
Cavalcanti concludes, “It is vital to understand that these trends are fluid, shaping according to technological advances and the specificities of the logistics sector.”
A Continuous Evolution
As the technology landscape continues to expand, the logistics industry is benefiting from innovations that go beyond current trends. Adaptability is therefore a crucial aspect for companies that want to stay ahead and thrive in this rapidly evolving industry.
Incorporating Sustainability
Another factor that is emerging strongly in the logistics scenario is the search for sustainable solutions. With growing awareness about climate change and the need to reduce carbon emissions, logistics companies are being encouraged to adopt greener practices. Whether through electric vehicles or optimized routes to save fuel, sustainability is quickly becoming a priority.
The Human Factor
While technology plays a vital role, the human element remains central. Empowering teams, offering up-to-date training and promoting a culture of innovation are essential steps to ensuring that companies not only adopt new technologies, but also use them effectively.
Cavalcanti highlights the importance of this balance: “Technology is a powerful tool, but it is our team that brings it to life. Investing in people is as crucial as investing in new software or vehicles.”
Logistics, like many other sectors, is at an inflection point. Technological innovations are redefining what is possible, but it is up to companies to embrace these changes, adapt and continue to evolve. The future of logistics in Brazil is bright, and those who adapt most quickly will be at the forefront of this revolution.
Source: Nicole, Communication Engineering
