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Loovi Seguros, a company linked to Pablo Marçal, was suspended by Susep for illegally operating as an insurance company! Fenacor denounced the practice, revealing that the company was not registered to operate.
The Superintendence of Private Insurance (susep) suspended the activities of Loovi Insurance, a company that presented itself as an insurance company, but did not have legal accreditation to operate in the sector.
The decision was taken after a formal request from National Federation of Private Insurance and Reinsurance Brokers (Fenacor), which pointed out irregularities in the way the company marketed itself to the public.
The controversy intensified because Loovi has ties to Pablo Marcal, investor in the brand and former candidate for Mayor of São Paulo for the PRTB.
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According to Susep, the company does not have registration to act as an insurer, and its advertising could mislead consumers.
What led to Loovi's suspension
Fenacor reported that Loovi was not registered with Susep and which promoted itself as an insurance company, despite being just an insurance representative.
The company had to remove from its marketing materials any “direct or indirect” mention that it was a regulated insurer.
The director of Susep, Julia Normande Lins, reinforced that the company failed to clearly inform its customers about the risks and responsibilities of the services offered.
The main problem identified was the lack of transparency in Loovi's relationship with LTI Insurance S.A., a company registered with Susep and participant in the Regulatory Sandbox — a program that allows the experimental operation of new solutions in the insurance market.
the situation of LTI Insurance It is mentioned only in footers on the Loovi website, without prominence.
The same occurs in the company's online services: only when asked directly do the attendants clarify that Loovi acts as a representative and not as an insurer.
What Pablo Marçal says about the case
Faced with the controversy, Pablo Marçal stated that is not a partner of Loovi, only an investor, and that his participation is limited to the financial support of the company.
“I am an investor, not a partner in the company, as in dozens of other companies. Loovi is an insurance company and LTI is part of the same holding company. There is no irregularity whatsoever.”, declared Marçal in a note sent to the newspaper Price.
Despite the statement, Loovi's advertisements generated doubts about the transparency of the business model, leading Susep to intervene in the case.
Fenacor warns of risks in the digital insurance market
Fenacor also questioned a draw promoted by Loovi in January, which was not properly registered.
According to the entity, this practice can pose a risk to consumers, as misinforming the public about the nature of a company can cause financial losses.
The president of Fenacor, Armando Virgil, harshly criticized companies that use social media and influencers to spread misleading information about financial services.
According to him, “There are operators who are massively using digital influencers to deceive consumers. This is fraud”.
Susep's decision represents a warning to companies that operate irregularly in the insurance sector, ensuring greater protection for consumers and preserving market credibility.
The impact of the decision on the insurance sector
The Loovi case raises questions about the regulation of financial startups and technology companies operating in the insurance sector.
With the advancement of digitalization, new companies have emerged offering innovative products, often without complying with all the standards established by regulatory bodies.
Susep reinforces that any company that intends to act as an insurance company must obtain official authorization and follow the regulations established by the sector.
Failure to comply with these rules may result in sanctions being applied, including a ban on operating.
The Loovi case also highlights the importance of financial education and supervision in the insurance sector, ensuring that consumers have access to clear and secure information before contracting a service.
The suspension of Loovi's activities by Susep reflects the need to greater rigor in the supervision of companies operating in the financial and insurance sector.
The case serves as a warning to consumers and investors, reinforcing the importance of checking the registration and credibility of companies before hiring services.
For those who wish to purchase insurance, the recommendation is to always check whether the company is duly registered with Susep and whether the products offered comply with current legislation.
What a depressing article! A simple visit to the Loovi website is enough to disprove what is said here, being a “journalist” has now become an exclusive means of expressing unfounded opinions, based on pure individual principles, and not facts.
The guy is pure 171
This guy must have earned a good amount of money 💰💰 to say that.