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Moura launches electric bicycle with 100 km of autonomy and maximum speed of 32 km/h in the range of R$ 7 thousand 

Written by Valdemar Medeiros
Published 26/01/2025 às 11:06
Moura launches electric bicycle with 100 km of autonomy and maximum speed of 32 km/h in the range of R$ 7 thousand
Photo: Disclosure/Moura

Moura's electric bike hits the market to revolutionize with a top speed of 32 km/h and a range of 100 km. The E-bike costs around R$7 and is available for testing.

Moura, a Brazilian company known for its batteries, recently launched an e-bike called Ella as part of its urban mobility initiatives. Moura’s electric bike was developed to meet the demands of commuting in large cities, such as São Paulo, and uses a lithium-ion battery produced by Moura itself.

Moura electric bike delivers up to 32 km/h

The Ella e-Bike is considered a pedal-assisted model, equipped with an electric motor that delivers up to three levels of adjustable assistance. According to Moura, the battery allows the vehicle to have a range of 100 kilometers, with a full recharge cycle in approximately six hours.

The Moura electric bike's motor allows the model to reach a maximum speed of 32 km/h, also offering a specific assistance mode for climbs, which reduces the effort required on steep terrain.

The e-bike features hydraulic disc brakes on both wheels, front fork suspension, eight-speed gearbox, and a more upright riding position, contributing to stability and control during use.

According to the company itself, the development of the electric bicycle is part of its strategy to expand sustainable solutions in Brazil. The initiative also seeks to meet mobility demands in large urban centers, highlighting that the experience accumulated in energy solutions was applied to the project.

Bruno Loução, new business manager at Rede Moura, says that the company's objective in developing a Moura electric bicycle was to create a solution that would meet urban mobility demands in a practical and efficient way.

How to buy Moura's bike?

The Ella e-bike, an electric bicycle from Moura, combines modern design and intelligent features, with a quality finish, stands out in the market and has an integrated LCD display that optimizes the route.

Equipped with an 8-speed Shimano gear shifter, the e-bike offers a smooth experience on various terrains. If you are interested in Moura's vehicle, it's time to try out this incredible mobility alternative.

Moura promoted test rides of the Ella e-bike in some of the main points of São Paulo, providing those interested with the opportunity to experience all the efficiency and comfort of this bike up close. From the very first moment, visitors were able to feel the difference that the combination of technology and design offers. 

Moura’s electric bike test ride in São Paulo not only introduces citizens to a new form of mobility, but also leaves a lasting impression on how small changes can lead to a more sustainable future.

Is it possible to ride an electric bike on the streets?

One of the main concerns of interested parties is related to the regulations for use on urban roads. These vehicles can circulate on the streets, however, they must comply with certain regulations, such as the use of cycle paths and cycle lanes, respect for traffic signs and give priority to pedestrians. It is also important to note that it is also important to use safety equipment, such as a helmet and lights at night.

Another common question, according to information from Moura herself, is about the need for a driver's license. According to 996 / 2023 resolution According to Contran, it is not necessary to have a license to ride electric bicycles.

Therefore, anyone can ride a Moura electric bike, as long as they know the basic safety rules. However, the use of protective equipment, such as helmets, is highly recommended to ensure safety when cycling.

It is also important to mention that, in most cases, registration is not required, as an e-bike is considered a conventional bicycle as long as it has a motor with a maximum power of up to 1000 W and an assisted speed that does not exceed 32 km/h. If it exceeds this value, it will be classified as a motorized vehicle, requiring registration and a license for use.

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Valdemar Medeiros

Journalist in training, specialist in creating content with a focus on SEO actions. Writes about the Automotive Industry, Renewable Energy and Science and Technology

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