English 
Spanish 
5 min read
2 comments
With the high investment of millions in the new electric car factory, Ceará will be able to boost its local economy by generating jobs and income!
Ceará will make history with the arrival of a new factory in Brazil! It was announced last Friday (9) that the new Automotive Industrial Hub in the state of Ceará, in Horizonte, Metropolitan Region of Fortaleza. The investment is estimated at around R$360 million in total in the new electric car factory, generating around 255 direct jobs in the first phase of construction of the hub alone.
The announcement of the new factory in Brazil was made by Governor of the State of Ceará Elmano de Freitas, directly from the Abolition Palace, in Fortaleza. At the time of the announcement of the new electric car factory and the value of the investment, the vice-president of the Republic and minister of Development, Industry, Commerce and Services (MDIC) Geraldo Alckmin was present.
Along with Alckimin were also the Minister of Education, Camilo Santana, the president of Banco do Nordeste (BNB), Paulo Câmara, the vice-governor of the State of Ceará, Jade Romero, the state secretary of Economic Development, Salmito Filho, the president from the Federation of Industries of Ceará (FIEC), Ricardo Cavalcante, as well as other local authorities and executives from the private sector.
- BYD factory in Brazil has employee with amputated finger, broken leg, accusations of mistreatment and more
- Whose fault? Numbers get worse and Brazil drops to 10th largest economy in the world; see list
- Crisis at the Post Office! With billion-dollar losses of R$2 billion, the “blouse tax” is seen as the villain in reducing imports and worsening the situation of the state-owned company
- State innovates and announces that its railways will be fixed to the ground with SUPERGLUE
New factory arriving in Brazil! Ceará receives investment of R$400 million and announces the first multi-brand electric car unit in the country
The new factory in Ceará will follow an unprecedented model of a multi-brand automotive plant in the country. Electric and hybrid cars will be produced to order. It is estimated that the first vehicles will roll off the assembly line in the first half of 2025.
In the first phase alone, around 40 thousand electric cars, being distributed to different brands. Speaking of brands, the State of Ceará has agreements with 3 important global brands, in which 6 models of electric cars will be produced for the respective global brands.
"Ceará will produce modern vehicles, the most advanced will be produced in the state for more than one brand. The company will invest more than R$360 million in preparing the unit. We have already had visits from partners, visiting the factory and looking at the land that companies are interested in producing vehicles. This project implies a schedule for the pieces to also be produced in Brazil, and largely produced in Ceará. We want to transform this area into a major automobile hub in the country”, highlighted Elmano de Freitas.
Installation of the new factory in Ceará
For the new electric car factory project to be viable, the Ceará government explained that it was necessary to expropriate the old Troller car factory. The area covers approximately 11,89 hectares, located in Catolé, a neighborhood on the edge of BR 116. The strategic location of the factory is more than essential for the development of the production and distribution chain for cars produced in the complex.
The governor also highlighted that the prospecting of the venture was thanks to the Green Mobility and Innovation program, MOVER, developed by the Ministry of Development, Industry, Commerce and Services. Through the MOVER, it is possible to obtain investment with conditions established by the program guidelines.
According to the vice-president of the republic Geraldo Alckmin, the implementation of a new venture strengthens the national industry.
“[No Mover] is R$19,5 billion in financial credit until 2028. And the president signed the provisional measure, here in Ceará, which will bring more predictability and legal security to new investments in the automotive hub in Horizonte”, said Geraldo Alckmin.
The vice-president and director of Imports at COMEXPORT, Rodrigo Teixeira, spoke about the benefits for the people of Ceará in relation to investments:
“The production of vehicles in Ceará is an old desire. Today we live an important day in this journey to have a vehicle 100% produced in Ceará. Brazil today has predictability for the entire automobile industry and the entire mobility ecosystem. It should also be noted that Ceará is the perfect place for this type of investment. First, because of the stability that we find in this State to make investments. Three years ago we announced a project development protocol in Ceará, and today we are here”, reported Rodrigo Teixeira.
Economic development of the region
The Government of the State of Ceará and the MDIC also signed a cooperation agreement for the development of Simpacto, the National Economy and Impact System.
“We wish to unite the two great challenges of our time: reducing poverty and taking care of the environment. These are high-impact projects that have the social strength of improving the lives of the population and helping the environment. I have no doubt that Ceará can lead this in Brazil, because it has cleaner and more renewable energy, and on the other side it has the awareness to improve the lives of the population and improve the social area”, said Geraldo Alckmin during his speech at the Abolition Palace.
The operations management of the new electric car factory will be carried out by ADECE (Development Agency of the State of Ceará) in conjunction with SDE (Secretariat for Economic Development of Ceará. ADECE will also be responsible for operating the Industrial Development Fund, the FDI.
“The Ceará Automotive Hub model is a global trend, which includes shared centers, reducing logistics and supply chain costs. What we brought to Horizonte is just the beginning of attracting new companies to the surrounding area”, concluded the president of ADECE, Danilo Serpa.
Okay, but what is the name of the new electric car manufacturer?
Mediocre article, I wasted my time reading this incompetent journalist's nonsense, some silly speculations, if it were something real, it would have the name of the investor and the brand of the car manufacturer, but no, just idiocy.