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In the race for the title of popular car, where high prices are the rule, an automaker has surprised Brazilians. In times of inflation and economic difficulties, many Brazilians are looking for more affordable alternatives to purchase a new vehicle.
One of these alternatives appears as an option that not only meets this demand, but also challenges giants such as Chevrolet onix, which until then led sales in the segment. However, what makes the model the public's new favorite? The answer goes beyond competitive pricing.
For around R$60, the model stood out as the cheapest 0 km car in Brazil. This value is even more surprising when we consider the benefits package offered by the vehicle.
Equipped with a 1.0 3-cylinder engine, the model delivers satisfactory power for those looking for economy and practicality in everyday life, without giving up comfort and safety.
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Fuel economy is another point that attracts buyers, especially in times where gasoline prices are always on the rise.
The vehicle in question is the Renault Kwid Zen 1.0, which according to experts, has been an increasingly popular choice among Brazilians, mainly due to its cost-benefit.
In addition to the affordable price, Renault offers special discounts for people with disabilities (PWD), lowering the value of the vehicle to R$57.642. This factor has contributed to the rise of the Kwid, which recently overtook the Chevrolet Onix in sales, assuming the leading position among popular cars.
A comparison with other popular models
Compared to other vehicles in the same category, the Renault Kwid Zen 1.0 stands out not only for its price, but also for its proposal to be an urban, compact and functional car.
For example, the Fiat Mobi Like 1.0, another very popular model, has a normal price of R$70.890, and for PCD, it drops to R$59.290.
The Volkswagen Gol 1.0, with a normal price of R$74.890, can be purchased for R$62.490 at PCD modality. All of these models are direct competitors to the Kwid, but none of them can compete on equal terms when it comes to price.
However, the Kwid leaves nothing to be desired in terms of basic equipment. It comes standard with essential items such as air conditioning, electric steering, front and side airbags, as well as a multimedia center with a touch screen, compatible with Android Auto and Apple CarPlay.
These features make the Kwid an attractive choice for those looking for a modern car without having to spend a lot.
Renault Kwid: a new favorite of Brazilians
The Renault Kwid Zen 1.0 is not just the cheapest car in Brazil; it has become a symbol of accessibility and savings for many consumers.
Its sales success shows that, despite the crisis, there is still room for vehicles that offer a good value for money.
And with the growing popularity of the Kwid, it is possible that other manufacturers will also review their pricing strategies and launch new models.
As the Brazilian automotive market adjusts to new economic realities, models like the Kwid could set trends for the coming years.
The question is: if you could choose between the cheapest new cars in Brazil, would you opt for a Renault Kwid Zen 1.0, or would you choose another model like Onix, Gol, etc.? Leave your answer in the comments.
