English 
Spanish 
4 min read 
10 comments 
The model consolidates itself and ends 2024 as the most affordable zero-kilometer car in Brazil, with prices starting at R$63.990 in promotions. Surpassing competitors such as the Renault Kwid, the vehicle reached almost 62 thousand units sold until November, reflecting the effectiveness of pricing and marketing strategies in the popular car segment.
In an ever-changing automotive market, finding a car that combines affordability, performance and popularity can seem like a challenge.
However, one model in particular has been attracting attention by breaking expectations and standing out as the cheapest zero-kilometer car in Brazil in 2024.
Even with strong competition from popular models like Renault Kwid and Chevrolet Onix, he stays on top.
- Yamaha unveils 10 MT-2025 with visual updates and advances in electronics for the naked sports bike category
- Electric or combustion cars: which breaks down more? German experts have the answer
- Learn how to keep your windshield and mirrors fog-free with these foolproof solutions
- How much would a 1985 Volkswagen Beetle be worth today based on inflation and the current used car market price?
But what makes this model so attractive? The answer involves aggressive pricing strategies, irresistible offers and a history of sales success.
According to Fiat's official table, the Mobi ends 2024 as the cheapest car in the country, with prices starting at R$74.990 for the Like version.
In comparison, the Renault Kwid, its main competitor, has a starting price of R$76.090 in the Zen configuration.
However, what really makes the difference is Fiat's policy of frequent promotions.
During the month of December, for example, the Mobi received a significant discount of R$11, being offered for just R$63.990, as indicated on the automaker's official website.
This significant difference not only attracts consumers looking for a new car, but also positions the model advantageously in the market.
Sales performance
This pricing strategy has had a direct impact on sales.
According to data from the National Federation of Automotive Vehicle Distribution (Fenabrave), the Fiat Mobi sold almost 62 thousand units by November 2024, occupying seventh place among the best-selling cars in the country.
On the other hand, the Renault Kwid appears in 12th position with just over 50 thousand registrations in the same period.
These numbers reinforce the appeal of the Mobi, which combines a competitive price with a compact design ideal for urban traffic.
Features of the Fiat Mobi
Launched in 2016, the Fiat Mobi continues to be equipped with the 1.0 Fire Evo engine, which delivers up to 74 horsepower and 9,7 kgfm of torque.
The model, available in Like and Trekking versions, features efficient consumption, with averages of 14,2 km/l using gasoline and 10 km/l with ethanol.
The five-speed manual gearbox complements the proposal of simplicity and functionality.
The Trekking version, for adventure lovers, is also on sale. The original price of R$79.990 was reduced to R$71.290, consolidating itself as a more affordable option than the Kwid.
Furthermore, the Mobi reached the milestone of 600 thousand units sold in Brazil, reaffirming its popularity among consumers.
The future of Fiat Mobi
Despite its success, the Fiat Mobi's days are numbered. The automaker plans to discontinue it by 2026 to make room for the Grande Panda, a model designed to replace both the Mobi and the Argo.
According to information from the Quatro Rodas portal, the Grande Panda will be the first of a new family of vehicles that will join Fiat's global portfolio by 2027.
This new model will use the modular CMP platform, the same as the Citroën C3, and will be compatible with combustion, hybrid and electric engines.
The proposal is to align the brand's models in Europe and South America, bringing technological and sustainable innovations to the Brazilian market.
Strategy and market impact
Fiat has demonstrated its ability to adapt to market demands. In addition to promotions, the brand invests in easy financing conditions and impactful advertising campaigns.
This approach not only strengthens the Mobi’s presence, but also highlights Fiat as an automaker committed to offering affordable solutions for Brazilian consumers.
Correct strategies
The Fiat Mobi is not just the cheapest car of 2024; it is a reflection of how well-planned strategies can positively impact a competitive segment.
However, with the arrival of new models and technologies, the automotive market will continue to evolve.
Fiat, for its part, seems ready to face these challenges, betting on innovations that go beyond price.
And you, do you think the Fiat Mobi will still have the strength to compete in such a dynamic market? Leave your opinion in the comments!
Your article is a joke lol, it's all a lie
Intern wanting to accumulate views!
Fiat cars go out of production very quickly, which means they lose value.
Is this a report or false advertising? I bought a new Kwid for R$62.990,00.
Intern wanting to accumulate views!