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No Volkswagen, Toyota or BYD: Brazil's most modern automotive factory belongs to the company that is often overlooked by Brazilians

Written by Alisson Ficher
Published 18/01/2025 às 17:22
The most modern factory in Brazil is not from Volkswagen or Toyota, but from Renault, where the "industrial metaverse" redefines automotive production.
The most modern factory in Brazil is not from Volkswagen or Toyota, but from Renault, where the "industrial metaverse" redefines automotive production.

The automaker surprises with its factory in Brazil, considered the most modern in the country, where cutting-edge technology and the “industrial metaverse” transform vehicle production. The Ayrton Senna complex leads in automation, artificial intelligence and sustainability, putting the company ahead in the race for the future of mobility.

You probably thought that the biggest automotive innovations in Brazil would be in the hands of giants like Volkswagen, Toyota ou BYD, right?

Get ready for a surprise: the most modern automotive factory in the country belongs to a company that often goes unnoticed by the Brazilian public.

But are we underestimating Renault, which has transformed its operation in Brazil into a true “industrial metaverse”? That's what we're going to talk about, revealing surprising details about this technological revolution that is redefining the future of the automotive industry.

At the heart of this innovation is the Ayrton Senna complex, located in São José dos Pinhais, Paraná.

Recognized by the World Economic Forum as one of the most modern factories in Latin America, this complex is an example of how connectivity, automation and artificial intelligence are being used to transform vehicle production.

Factory and the concept of “industrial metaverse”

As explained by Formula Turbo channel on YouTube, “industrial metaverse” It is a futuristic concept that is already being applied at the Renault factory in Brazil. Imagine a factory where everything is interconnected: robots, machines, workers and information systems all operating in perfect harmony.

At the heart of this revolution is the total integration of production systems, where every detail is monitored and controlled in real time.

Unlike traditional factories, where manual processes and in-person checks are still common, in Renault's industrial metaverse, everything is digitally interconnected.

At the start of each shift, employees no longer need to waste time manually checking their tools.

Now, they use mobile devices to carry out digital checklists, ensuring that everything is in order before activities even begin.

This change results in significant time savings and a drastic reduction in errors.

Automation and artificial intelligence in the production line

But the revolution doesn't stop there. Automation at the Renault factory goes far beyond what is seen in traditional factories.

According to Formula Turbo, AGVs (automatically guided vehicles) play a crucial role, transporting parts and components without the need for human intervention.

These autonomous vehicles follow pre-defined routes and adjust their trajectories in real time, avoiding obstacles and optimizing the production flow.

Artificial intelligence (AI) is another essential pillar of this transformation. At the Renault factory, AI is used to monitor and control each stage of the production process with millimeter precision.

Robots equipped with cameras and AI systems capture images of assembled components, such as engines and transmissions, and compare them in real time with reference models.

This allows any deviation to be immediately identified and corrected, without the need to interrupt the production line.

Digital twin: the silent revolution

Another innovation that is redefining automotive production is the digital twin. Imagine an exact virtual replica of the physical factory, where every detail is monitored in real time.

According to Formula Turbo, this technology allows engineers to monitor the entire production process without needing to be physically present.

With the digital twin, efficiency increases significantly, and the quality of the vehicles produced is assured at an unprecedented level.

Sustainability: commitment to the future

In a global scenario where environmental preservation is essential, Renault also stands out for integrating sustainable practices into its operations. One of the major initiatives is the use of clean energy.

The Ayrton Senna complex is partially powered by a solar energy plant, which reduces dependence on non-renewable sources and reduces greenhouse gas emissions.

Furthermore, the factory implements water reuse and material recycling systems, reinforcing its commitment to sustainability.

Preparing for the future of mobility

Renault is not only concerned with the present, but also with the future. To face future mobility challenges, the automaker is developing technologies that will define the cars of tomorrow.

At the heart of this transformation is the new modular platform, which allows the creation of more sophisticated, safe and connected vehicles. This platform is prepared for electrification and the introduction of autonomous cars, reflecting Renault's commitment to a more sustainable and innovative future.

The importance of the Ayrton Senna factory for Brazil

O Ayrton Senna complex It is not only a reference in terms of technological innovation, but also an important pillar for the Brazilian economy.

With more than 20 years of history, this factory has played a crucial role in the production of vehicles for the national and international market.

In addition to generating thousands of direct and indirect jobs, the complex contributes to the economic development of the region and to the training of highly qualified professionals.

The factory is responsible for producing some of Renault's best-selling models in Brazil, such as the Kwid, Sandero and Duster. This diversity of models produced at the complex is a reflection of Renault's versatility and ability to adapt to the demands of the Brazilian market.

As you can see, the evolution of the Ayrton Senna factory represents a milestone in the Brazilian automotive industry.

However, the question remains: is this race for electric and sustainable vehicles really about saving the planet or is it just another strategy by big companies to increase their profits?

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Cicero Walter of the Birth
Cicero Walter of the Birth
18/01/2025 19:02

The revolution in vehicle production, using AI, always taking a step forward.

Tauil Selingardi Junior
Tauil Selingardi Junior
18/01/2025 19:10

The factory may be the most modern in the world, but the cars are horrible.

Eric Lion
Eric Lion
18/01/2025 19:25

So much technology to manufacture a Kwid lol what's the advantage?

Alisson Ficher

Journalist graduated in 2017 and working in the field since 2015, with six years of experience in print magazines, stints on broadcast TV channels and over 12 online publications. Specialist in politics, jobs, economics, courses, among other topics. Professional registration: 0087134/SP. If you have any questions, want to report an error or suggest a topic on the topics covered on the site, please contact us by email: alisson.hficher@outlook.com. We do not accept resumes!

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