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In celebration of the company's 20 years in the distribution market, the group will present its complete portfolio and the new partnership with TCL Mobile, to the audience of the largest business fair in Latin America
SSão Paulo, July 07, 2022 – In celebration of 20 years of activity in the market, the group Rcell, the largest privately held distributor of smartphones, games and information technology in the country, will participate for the first time in Electrolar Show, the largest business fair in Latin America.
An unprecedented exhibitor, Rcell will highlight the new partnership with TCL Mobile, present in more than 160 countries, leader in innovation and technology, which designs, develops, manufactures and sells products, including smartphones and tablets. “We are becoming one of the brand's exclusive distributors, bringing launches to visitors who check out our stand during the 4 days of the fair. We chose to participate in Eletrolar to celebrate the group's 20th anniversary and present this great partnership. This is the best moment for Rcell to be even closer to one of its most important assets, the customer, in addition to showing all the company's news”, guarantees CMO, Alexandre Elias.
In addition, the company will present its newest category; Eletro, which is called “Multicategorias” internally, and encompasses 17 brands in this segment alone, including Suggar, Electrolux, Mallory, Wap, Whirpool, Singer and Itatiaia. Other brands that Rcell is an official distributor will also be present at the stand, such as Motorola, Philco, Samsung, LG and Asus.
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“Including some of this equipment, such as notebooks, smartphones and consoles (PS5 and Nintendo Switch) will be on display at our booth for the public to taste”, adds Alexandre.
Leader in the distribution segment, Rcell is a company focused on the development of business solutions, operating in the segment of smartphones, games, computers and electronics, with an agile, dynamic and intelligent market model as a differential. In terms of logistics coverage, the Company has more than 28 points of sale in all regions of Brazil, and has four Distribution Centers (DCs), located in São Paulo, Espírito Santo and Santa Catarina.
About Electrolar:
The 15th edition of Eletrolar Show will take place from July 11th to 14th, at the Transamérica Expo Center, in São Paulo. This is the largest B2B fair for electronics, appliances, games, technology and housewares in the Latin American market, which this year will bring interactive spaces and the launch of a marketing platform for online sales aimed at small retailers.
Connectivity and the Internet of accessories promise to be the highlights at Eletrolar and the visitor will be able to check closely the novelties of 700 exhibiting brands, which will take to the fair more than 10 thousand products and about 2 thousand launches.
Source: Mariana Durante Via XCOM Communication Agency Rcell
