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The emerging TriShop network, RodOil's signature, aims to open 100 branches throughout Brazil in a period of 3 years
This July, RodOil marks its pioneering journey with the launch of its new chain of convenience stores, TriShop. Its audacious plans point to the opening of more than 100 TriShop establishments throughout Brazil over the next 3 years. Future franchisees will be free to choose between four different store models: smart, super, master and premium.
The convenience franchise market: still unknown potential
In Brazil, the convenience franchise sector is characterized by its agility and fierce competition. However, the Associação Brasileira de Supermercados believes that there is still great potential to be explored. With more than 40 gas stations across the country, only 20% of them have convenience services. A percentage that contrasts with countries like the United States, where such service is available in up to 94% of gas stations.
TriShop: a new way to meet convenience
With a focus on offering quality products to its customers, TriShop will offer a diverse range of items, such as quick snacks, snacks, sweets, ice cream, chilled drinks, and other products from local markets. The initial investment expected to open a TriShop franchise is R$160, with possible changes depending on the size of the space, the chosen store option and the location desired by the franchisee.
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In order to meet all the resellers' needs, TriShop offers four options: TriShop Smart is a proposal with a compact environment, ideal for limited spaces and which values agile service; TriShop Super represents a contemporary and welcoming store model, guaranteeing a greater variety of products; TriShop Master presents a more comprehensive and attractive store format; and TriShop Premium is aimed at a more demanding audience, who seek superior comfort and shopping experience.
TriShop is also committed to providing comprehensive support in building the business, which ranges from analyzing the location where the store will be located to training employees, managing the franchise, marketing and social networks. All of this with the objective that the franchisee obtains a return on the capital invested in an estimated period of up to 27 months.
