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Sinerlog, an American startup, arrives in Brazil with the promise of promoting e-commerce, working to reduce fraud and irregularities.
Sinerlog, a technology company from the United States, arrives in Brazil with a revolutionary proposal for the e-commerce market. With a contribution of R$ 50 million destined to the development of its new platform, Sinerlog aims to simplify the import and export processes, in compliance with the new Brazilian regulations. Its objective is to reduce fraud and so-called “digital street vendors”, thus ensuring a safer and more transparent online market.
A BRL 106 million bet on a New Solution
The multinational, which reached a turnover of BRL 14 million in 2022, noticed great potential in the Brazilian market due to the continuous growth of international purchases. Its strong presence in the United States, Europe and China now extends to Brazil with the expectation of reaching revenues of R$ 106 million in 2023, through its new platform, called Cross Commerce as a Service (C²aaS).
By connecting all the actors in the logistics chain on a single platform, Sinerlog facilitates the management and control of all stages present in the import and export process for e-commerces.
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Regulating International Trade and Reducing Irregularities
With the recent publication of the Normative Instruction of the Federal Revenue nº 2124, the startup aims to regularize the sending of international remittances, thus combating the “digital peddlers” that avoid the payment of import taxes and, many times, import prohibited goods.
In addition, Sinerlog, through a robust compliance and security model, guarantees a safe international shopping experience. This includes the guarantee that delivery will occur on time, taxation will be correct and even covered by cross border insurance, something unheard of in the Brazilian market.
Fábio Baracat, CEO of Sinerlog, expresses optimism in the face of regulatory changes: “We believe that the new regulation puts the market on an equal footing and our platform will boost global retail, further accelerating its growth and performance”.
Innovation and Technology at the Service of e-commerce
C²aaS, in addition to offering a digital wallet and integrate with major marketplaces and logistical operators around the world, has features such as integration with payment gateways, seller certification and background-check, electronic invoice, automatic models for optimized taxation, insights and business analytics, open API for integration, among others.
By adopting the “one stop solution” model in Brazil, the Sinerlog platform allows the seller to find all the necessary tools to transact in global e-commerce without having to hire or worry about any other resource. The technology is “Asset Light”, that is, it does not have its own physical assets. Its mission is to connect the best players, organizing the entire purchase journey, from product collection and storage, through integration with marketplaces, through customs clearance, to delivery at the customer's home.
