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SKF wins Gold at the Sindirepa-SP 2024 Award in the Bearing category. The company occupies a prominent role in the global automotive industry, with a model factory in Cajamar.
SKF achieved the Gold award at the Sindirepa-SP 2024 Awards in the Bearing category. 413 workshops associated with the union voted for the main brands in the automotive replacement sector, based on criteria such as quality, readiness and support. This recognition highlights the leadership of SKF on the market.
With a significant presence in the global automotive industry, SKF stands out for its model factory in Cajamar. The company continues to innovate and offer high-performance solutions, being a reference in quality and innovation. The award reflects the brand's ongoing commitment to meeting customer needs with excellence.
SKF Awards and Recognition as Best Brand
Last Tuesday night (18/06), in the capital of São Paulo, SKF was acclaimed as the Best brand of the year of 2024 in the Bearing category. The honor was awarded during the 15th edition ceremony of the event, which took place at Espaço Nobre at FIESP. This recognition reiterates SKF's excellence and commitment to Reposition Market automotive and its position as leading brand in the sector.
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Michel Vences, commercial director of Automotive Aftermarket Latin America at SKF, highlighted that the company automotive factory in Cajamar (SP) is an example of technology and excellence within the SKF group in the world. SKF, throughout its 109 years of operation in Brazil, has built a trajectory marked by quality, thus gaining the trust and credibility of the entire automotive replacement market.
SKF's History of Achievements in the Sindirepa-SP Award
Receiving the Gold award from Sindirepa-SP further reinforces the company's pioneering spirit and its reputation in offering spare parts of high quality, as highlighted by the executive. Since the creation of the Sindirepa-SP Award in 2009, SKF has been awarded Gold ten times in the Bearing category, five of them in the most recent editions, in addition to four Silver awards. In total, the company has accumulated 14 nominations for the award since 2011, which underlines the preference and trust of the market and workshops in the brand.
The years in which SKF was awarded are: 2011 (Silver), 2012 (Silver), 2013 (Gold), 2014 (Silver and Bronze), 2015 (Gold and Silver), 2016 (Gold), 2017 (Gold), 2018 (Gold), 2019 (Silver), 2020 (Gold), 2021 (Gold), 2022 (Gold), 2023 (Gold) and 2024 (Gold). This recognition is proof of the continuous search for innovation, one of the most important pillars for the company.
SKF Contribution to the Global Automotive Industry
SKF, for more than a century, has been fundamental in the global automotive industry, working alongside the main automakers and raising the quality of spare parts on the market. Maurício Ribeiro, Sales Manager for Automotive Aftermarket in Brazil, celebrated the benefits that the aftermarket reaps from this expertise, ensuring that the quality of the product is maintained as original from the factory.
Sindirepa-SP, with more than 80 years of history, has played a crucial role in development of the automotive aftermarket in Brazil, representing a universe of 30.000 vehicle repairers, of which more than 700 are in the State of São Paulo. Antonio Fiola, President of Sindirepa-SP, congratulated SKF, recognizing its representative performance in the Brazilian market as a leading brand in the sector and praising the company's know-how for raising the segment's maturity to a standard of excellence.
Sindirepa-SP Award and its Impact on the Market
The Sindirepa-SP award is an important honor that recognizes companies in 16 categories of products within the universe of the national market automotive replacement. The award-winning brands are chosen through an online survey conducted by Cinau – Automotive Intelligence Center, which consults associated repairers of the different segments of the entity. These professionals choose the brands they most admire, taking into account criteria such as quality, availability and service.
The 'Sindirepa-SP Award – The Best of the Year' was established in 2009, with the aim of valuing the best practices of the national auto parts industry and promoting the improvement of the entire supply chain. The award aims to reflect good examples in the general improvement of service to workshops and, consequently, in the provision of services to vehicle owners.
About SKF and its Successful Path
SKF was founded in 1907 by the inventor of the self-aligning bearing, Sven Wingquist, and is today a global leader in industry solutions. The company has more than 70 factories, 43 thousand employees and 17 thousand sales representatives in 130 countries. In Brazil, SKF began its activities in 1915, with a store in Rio de Janeiro. In 1963, it installed its first national factory in Guarulhos.
Currently, the modern SKF do Brasil factory is located in Cajamar, São Paulo, on Rodovia Anhanguera, km 30, where the 'Solution Factory' is also located, a service area that develops repair and maintenance solutions. Since February 2013, the company's sales offices and distribution center have been located on Rodovia Anhanguera, km 36.
Source: © marialourenco@agenciarace.com.br
