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Sony, in addition to the electronics and entertainment market, is now planning to create a new subsidiary to enter the electric car market by the end of the first half of 2022
Sony has announced its plans to create an electric car company by the end of this year, unveiling a new sports EV concept. According to Kenichiro Yoshida, CEO of Sony, during the technology fair CES, in Las Vegas, last Tuesday (04), the technology company has plans to develop in the coming months a new operating subsidiary that will be named Sony Mobility Inc., and also plans to carry out the commercial launch of electric cars.
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Sony unveils its new electric car at the CES conference
According to Yoshida, with the company's use of sensing and imaging, 5G, cloud and entertainment technologies, combined with its mastery of content, it's possible that Sony is well positioned as a creative entertainment company to revolutionize electric mobility.
The company, which is best known for its entertainment products and consumer electronics, plans to use artificial intelligence and robotics in its new electric car business.
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At the CES conference in Las Vegas, the company unveiled the Vision-S 02, a prototype SUV. The concept has sensors for some autonomous driving functions to be enabled and also uses the company's experience in entertainment. Passengers will be able to play video games on the go while connected to Playstation consoles at home.
Sony's EV was announced in 2020
About two years ago, Sony announced the Vision-S 01, its first prototype for the electric car sector, affirming its tests on public roads, which began in Europe in December 2020.
The Japanese company's new model would use the same cloud EV platform as the first model, according to Sony in a press release. It is not yet certain whether the company intends to build electric cars from scratch under its own brand or in partnership with other automakers. The electric car sector, however, is still small and represents only 3% of US sales today, but it generates a great deal of media and investment interest.
The American giant GM intends to invest around US$ 35 billion in robots and electric cars by 2025. Meanwhile, American authorities plan to spend billions to strengthen the infrastructure of charging stations or encourage individuals to put aside internal combustion models .
About Sony
In 1946, Sony Group Corporation's predecessor, Tokyo Tsushin Kogyo KK, started as a small company with a capital of only 190 yen and about 20 employees.
Founder Masaru Ibuka stated that the purpose of creating the company was to develop an ideal factory that would emphasize a spirit of freedom and open-mindedness that, through technology, would contribute to Japanese culture.
Symbolizing Sony's spirit of challenge to do what has never been done before, the company continued to release numerous products that were firsts in Japan and the world. The company aims to be a pioneer in the future with curiosity and dreams, always working in search of what is best, taking advantage of varied points of view and diversity.
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