Startup Harumi Transforms Processes into Power for Large Companies with AI and Mathematics

Harumi uses AI and Python model generation to maximize efficiency and optimize processes in medium and large companies.

In a constantly evolving business world, process optimization has become an urgent need for companies that want to remain competitive. The journey towards process improvement began to gain momentum in the late 2010s, when it was realized that an iterative approach alone was no longer enough. According to the 2019 International Business Review report, companies that adopted robust process improvement strategies operations improvement achieved an average 30% increase in their operational efficiency. Today, more than ever, it is crucial to undertake these changes to stand out in saturated markets.

With the ability to generate innovative solutions, process optimization relies heavily on emerging technologies. Since 2021, AI agents have played a vital role in enabling faster and more accurate data analysis. In the digital age, having tools that promote maximization of efficiency is essential. However, many businesses face difficulties in building highly technical teams, something that has accelerated since the beginning of the pandemic in 2020, according to a survey conducted by Tech Insights Magazine. To overcome this, the incorporation of technologies such as production scheduling is proving effective.

Maximizing Efficiency in Modern Companies

Since 2022, technologies aimed at maximizing efficiency have become a focal point. However, while these innovations offer great potential, they also require adaptive management and leadership practices. According to a January 2023 article in Business Analytics France, companies that have taken a holistic approach to improving operations have seen not only productivity gains, but also significant improvements in employee engagement. This shows that optimization is not just a technical issue, but also a cultural one.

Furthermore, strategic vision around process optimization drives growth. After implementing advanced technologies, corporations like Tech Innovate saw a 20% increase in revenue in just six months, according to a report presented by the Global Tech Forum. Companies are transforming into efficiency powerhouses by adopting these innovative practices. The role of leadership is vital in leading teams through this disruptive journey.

To sum up, process optimization is not just a passing trend, but an ongoing transformation. This movement is already rewriting the rules of business success. The modern era demands fast and effective solutions, and understanding how to get the most out of aspects of business operations has become the foundation for growth. As the analysts at Industry Leader Review point out, the key to success is to integrate these practices in a sustainable and efficient way.

Considering the growing demand for innovative and effective solutions in the business world, Miriam Koga, 25, and Marcel Nicolay, 37, founded Harumi, represented on the website Harumi. This company positions itself as an advanced deep tech that operates at the critical intersection between academic knowledge and business optimization. The startup stands out by developing AI agents that offer support in sophisticated mathematical modeling, allowing companies and startups to adopt fast and accurate decisions, resulting in reduced operating costs and a significant increase in profit.

Harumi's Fundamental Role

The focus of these decisions is on optimizing processes such as work shifts, logistics routes and production schedule, as well as pricing management, among others. Harumi was established in late 2024, driven by the pressing need to improve complex processes with a potentially high impact on medium and large companies. The startup combines the robustness of mathematical modeling with the model generation in Python and a user-friendly interface. This approach allows companies to achieve a reduction in operational costs of 5% to 15% just by optimizing processes. Although this percentage may seem modest at first glance, when transposed into real values, especially in large corporations, it can easily translate into savings that reach millions of reais, as Miriam explains.

Transforming the Business Landscape

Harumi clients begin the process by documenting their specific business context in the platform, indicating which aspects they want to optimize – whether in terms of cost, time, or both – and detailing the variables and constraints that need to be considered. With this information, Harumi’s platform accelerates the entire process, from initial modeling to providing an interface that allows end users to run the models in real time. This reinforces the work of data science and operations research professionals, promoting informed and effective decision-making.

A New Era in Optimization

Currently, process optimization is usually a luxury reserved for companies that can afford the high costs associated with structuring this area, usually through consulting services. This traditional method is often time-consuming, requiring extensive contextualization of the consulting services with the company’s internal operations – a process that includes in-person immersions and can take at least a month. Harumi, in turn, brings a paradigm shift by increasing the autonomy of internal teams, enabling them to optimize processes more quickly and accurately, while also offering support tools and assistance in training these teams. As Miriam emphasizes, process improvement is becoming more accessible and agile.

Pillars of Success and Recognition

As for the founders and team behind Harumi, Miriam Koga has an academic background in materials engineering from the Georgia Institute of Technology and played a key role as a partner and early employee at TRACTIAN, an industrial maintenance startup that is now valued at R$4 billion. Marcel Nicolay, in turn, served as product director at Wellhub and co-founder and CTO at Malga, a payments startup accelerated by the iconic Y Combinator, a renowned Silicon Valley accelerator.

Harumi’s strategy has already captured the attention of influential and experienced angel investors. These include Michael Lehmann, former CAO of Volkswagen, Weber Porto, former CEO of German chemical giant Evonik, and Ernée Filho, a member of Mercado Livre’s delivery optimization team and former professor of operations research at UNESP. This support further solidifies Harumi’s ability to make a profound impact on improving operations and maximizing efficiency across the corporate landscape.

Source: © fatocoletivo.4@gmail.com