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After a misunderstanding between the new owner of Twitter and Tim Cook, the current CEO of Apple, the company resumes advertising on the social network. The reason for the alleged removal, it was reported by the New York Times, they published that due to the attack that took place in Colorado, USA, on November 19. The tech company said it didn't want Apple's name tied to disasters. Much less next to tweets that involved human tragedies. This could cause your customers to link the brand to tragedies and bad things, causing sales of your products to decline.
The comment about Apple's shutdown with Twitter was made by Elon Musk himself, in a conversation by twitter spacer, in his private plane. The statement on the removal of Apple, was made by the billionaire on November 28, including Musk, said that Apple had threatened to remove the application from the App Store.
Elon Musk questions Apple about Twitter ads | CNN 360°
Two days after speaking ill of technology giant and mobile telephony, Elon reported that Apple has resumed the ads and according to Tim, they never considered the idea of removing Twitter from their app store. It was all just a misunderstanding. Elon Musk, took the opportunity to add that Apple is its biggest advertiser and that it is grateful for the return of brands that advertise on its recently purchased social network.
Even amidst the turbulence that Twitter is facing, Zoë Schiffer, from Platformer, reported that Amazon will inject up to $100 million a year in ads. The retail company had also lowered the ad number. These returns, even if gradual, will be an extra breath for the social network. According to Elon Musk, the company may declare bankruptcy.
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After the purchase of the social network at the end of October by the entrepreneur, the Twitter has been losing supporters, even the company's revenue projections fell from 1,4 billion to 1,1 billion in the 4th quarter of this year. Not even the World Cup in Qatar, one of the events that most moves social networks, managed to make the company react, since its revenue from ads was around 20%, much lower than expected for the period.
Amid these comings and goings of its main advertising investors, Twitter is trying to win back the other companies that have also unlinked their brands from the social network, and while this is struggling with an expressive approach: Elon Musk's general amnesty for users who do not break the rules.
To improve his image before the big shots, Musk restores more than 12 accounts, including that of one of the biggest neo-Nazis in the United States, Andrew Anglin, who exchanged barbs with rapper Ye, who was once known as Kanye West.
Everything is about good advertising, nobody, not even those companies that don't need to advertise so much, doesn't want to see their brands linked to situations
