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The largest coatings company in Brazil will be powered by wind energy: Enel Trading and Portobello sign a large contract for renewable self-production

Written by Paulo Nogueira
Published 29/05/2023 às 05:27
Portobello will be powered by wind energy from Enel
Photo: publicity. PortoBello – SC

Ceramic Manufacturing Led by Portobello Seeks Sustainability with Renewable Energy from Enel Trading

Portobello Grupo, leader in the ceramics sector, and Enel Trading, driving energy solutions, have joined forces in an innovative partnership. The objective of this union is to supply half of the energy consumption of the giant Brazilian ceramics with wind energy, a significant step towards the advancement of the ESG (Environmental, Social and Governance) plan of the Portobello group.

The agreement, which will be in force for 15 years, contemplates the delivery of a maximum of 10 Average Megawatts (MWm), that is, energy equivalent to 87,6 GWh/year. It is worth remembering that RJ also signed a memorandum of understanding to implement offshore wind energy in the state.

Portobello processes: See how coatings are produced in the factory

Sustainability Committee: Strengthening the Ecological Transition

“The commitment to sustainability has always been in our essence at Portobello”, comments Cesar Gomes Junior, Chairman and President of the Board of Directors of the Portobello Group. “For this reason, we established the Sustainability Committee to ensure the adoption of strategies consistent with this ideal. Our ESG Plan projects an Ecoefficient Portobello, contributing to social transformation and aiming at clear governance. The partnership with Enel Trading represents a crucial step in our environmental trajectory, consolidating the benefits of generating energy through renewable sources”.

The collaboration between Portobello Group and Enel Trading adopts the self-production scheme by matching. In this model, the Portobello Group becomes a shareholder in the clean generation plant, Ventos de Santa Esperança 21, which is part of the Morro do Chapéu Sul II Wind Complex, built and operated by Enel Green Powerr, Enel's renewable energy subsidiary. Located in Morro do Chapéu and Capernaum, Bahia, Morro do Chapéu Sul II, with an installed capacity of 353 MW, has 84 wind turbines.

Mutual Benefits and Expansion of the Renewable Energy Market

The business scheme adopted allows Enel Trading to sell the excess energy produced by the plant on the free market, after fulfilling the volume contracted by the Portobello Group. Dario Miceli, responsible for Trading and Commercialization activities at Enel Trading, points out: “With the expansion of the Free Energy Market, our customers are increasingly looking for solutions that combine economy with sustainability. Self-production is a perfect example of this solution. At Enel Trading, our goal is to provide personalized service and products that meet the needs of our customers, ensuring the competitiveness of their businesses”.

Self-production: An Effective and Sustainable Strategy

Self-production of energy offers the consumer a reduction in sector charges, in addition to price predictability and free negotiation of contractual conditions. This strategy plays an essential role in promoting the use of renewable sources in the energy matrix, decarbonizing production processes and indicating to stakeholders measurable commitments aligned with the ESG agenda. The partnership between Enel Trading and Portobello demonstrates a concrete example of this strategy in action.

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Paulo Nogueira

With a technical background, I worked in the offshore oil and gas market for a few years. Today, my team and I are dedicated to bringing information from the Brazilian energy sector and the world, always with credible and up-to-date sources.

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