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The Reign of the Toyota Corolla is over! BYD King arrives in Brazil cheaper than the top 1 in the category

Written by Roberta Souza
Published 13/06/2024 às 20:46
BYD King/Corolla
Photo: reproduction adapted from Google Images

Plug-in hybrid sedan arrives in Brazil promising to innovate and conquer the sedan market

BYD is ready to launch its newest plug-in hybrid sedan in Brazil, the BYD King, with a presentation scheduled for next Tuesday (18) in São Paulo. This launch represents a strategic move by the Chinese brand to conquer the market dominated by the Toyota Corolla, according to the UOL website.

BYD's Changing Plans and Future Releases

Initially, the expectation was that BYD would launch the Song Pro SUV before the King sedan. However, the arrival of the sport utility vehicle was postponed until July, placing the King as immediate priority. our next three months, in addition to King and Song Pro, BYD plans to start sales of the Shark hybrid pickup truck between August and September and also launch the Yuan Pro electric SUV, which is already in the approval process in the country. These new developments are crucial for the The company's ambitious goal of selling 100 cars in Brazil by the end of the year.

Meet BYD King!

Challenge to Toyota Corolla

BYD King targets Toyota Corolla customers, the best-selling sedan in the category. With a strong focus on hybrids, BYD hopes to revitalize the sedan segment, which has seen the exit of models such as national Honda Civic, Renault Mégane, Kia Cerato, Chevrolet Cruze, Hyundai Elantra, Ford Focus and Fiat Línea. Currently, only the Corolla and Nissan Sentra have a significant presence in the market, alongside premium models such as the VW Jetta GLi, BMW 3 Series, Audi A3 and A4 and Mercedes-Benz C-Class.

Specifications and price

The BYD King will be sold between R$180 thousand and R$200 thousand, with two versions available. Initially imported from China, the sedan can be produced at the future BYD factory in Camaçari (BA), depending on market acceptance. King will feature a DM-i plug-in hybrid system, consisting of a 1.5 engine aspirated gasoline and an electric propellant with permanent magnet synchronous drive.

A entry-level version will have 178 hp, while the most expensive option will offer 195 hp. O torque will be 32,2 kgfm in the basic version and 33,1 kgfm in the superior version. The range in 100% electric mode will be approximately 100 km in the top-of-the-line version, equipped with 18,3 kW/h batteries, and around 50 km in the most affordable version.

Photo: Quatro Rodas

The interior of the BYD King promises comfort and technology, with one 12,6-inch central screen and a 10-inch fully digital dashboard. The sedan measures 4,78 m long, 1,84 m wide and 1,49 m high, with a wheelbase of 2,72 m. The exterior design is stylish, with an imposing grille, signature LEDs in the headlights and elegant taillights, aiming to attract consumers who are still looking for a sedan with a striking look.

Photo: Autoesporte

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Roberta Souza

Petroleum Engineer, postgraduate in Commissioning of Industrial Units, specialist in Industrial Corrosion. Get in touch to suggest an agenda, advertise job vacancies or advertise on our portal. We do not receive resumes

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