The technological breakthrough that nobody asked for: drivers are irritated by the excess of innovations in modern cars and the industry ignores them

A survey reveals that drivers are increasingly dissatisfied with the excess technology in modern cars. Features such as gesture control and voice assistants have drawn criticism for their lack of usefulness.

With the constant evolution of technology, vehicle manufacturers have embarked on a real race to see who can deliver the most technological car on the market.

But are drivers really satisfied with so many innovations? The answer, it seems, is no. While many drivers appreciate some features, there is growing dissatisfaction among those who feel overwhelmed by driver assists and features that seem unnecessary or even annoying.

According to a recent study by JD Power, a company specializing in market analysis, Drivers are increasingly dissatisfied with the excess technology in their cars. The survey collected data on “problems per 100 vehicles” and revealed that many consumers find some of these innovations more problematic than helpful.

The technology that irritates more than it helps

Among the main complaints of drivers, gesture control stood out as the most problematic. According to JD Power research, this feature generated 43,4 problems for every 100 vehicles analyzed.

Many consumers (21%) consider this functionality to have no practical purpose., which has contributed to growing discontent.

Another point raised was the use of voice activated systems. Despite promising safer and more practical driving, these voice assistants also did not please most drivers.

JD Power senior director of benchmarking Kathleen Rizk said: “A forward-looking technology strategy is crucial for manufacturers, but it’s become clear that many owners either don’t see the use for some of these technologies or find them annoying.”

Disappointing features

The passenger display screen is another example of an innovation that has generated dissatisfaction. Drivers consider this feature unnecessary and point out problems such as the inadequate viewing angle, which makes it difficult for vehicle occupants to use it.

This technology, which should offer an improved experience for passengers, is being seen as an additional expense that does not improve the quality of the trip.

However, not all technologies are rejected by consumers. Reverse sensor systems, for example, are widely praised. for its practical usefulness.

These features that meet a specific need, such as facilitating maneuvers, have a good level of acceptance and continue to be desired by drivers.

The dilemma of semi-autonomous systems

One of the most critical points of the research refers to ADAS (Advanced Driver Assistance Systems), which include semi-autonomous driving assistants.

Although they may seem futuristic, these systems fail to meet drivers’ expectations. Most of those interviewed believe that they can perform the same functions manually, without the help of these technologies.

The data also showed that semi-autonomous systems that require the driver to keep their hands on the steering wheel received a low score..

This technology was rated 7,61 points on a scale of 10, while the version that allows you to take your hands off the steering wheel had a slight improvement in the rating, reaching 7,98 points. However, even this variation is not enough to convince consumers that the investment is worth it.

The future of cars or the future of frustration?

Automakers face a growing dilemma: how to balance the introduction of new technologies with real consumer demand? While some technological features are well received, such as reverse sensors and assists that clearly improve driving, others generate more frustration than benefits.

According to the JD Power study, Manufacturers need to reconsider their priorities and listen more carefully to their consumers, otherwise, they risk alienating a significant portion of their audience. The race for the most technologically advanced car may, ironically, be alienating drivers, who seek practicality and simplicity rather than a multitude of innovations.

What do you think? Should automakers continue investing in so many technological innovations, or is it time to take a step back and simplify vehicles? Leave your opinion in the comments!