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Toyota Yaris in Brazil: the new mini hatch arrives on the market for 58 thousand reais

Written by Bruno Teles
Published 17/03/2024 às 14:36
Toyota Yaris in Brazil: the new mini hatch arrives on the market for 58 thousand
Photo: Disclosure/Toyota Yaris

Toyota revitalizes the Brazilian automotive scene with the launch of the new Yaris hatchback, promising to redefine the segment and put competitors like Polo and HB20 in check.

Toyota, renowned for its innovation and quality, introduces the new Yaris hatchback to the Brazilian market, a vehicle that promises to shake up the compact segment. Originally launched in 2019 and receiving a facelift, the Yaris hatchback has undergone a significant update to remain competitive against rivals such as the Polo, Peugeot 2008, Honda City and HB20. With an interesting price, Toyota offers the Yaris hatchback for R$58 upfront.

Toyota's new Yaris hatchback represents an ambitious strategy to gain more space in the competitive Brazilian compact car market. With timely updates and a focus on efficiency, Toyota seeks to redefine expectations and establish the Yaris as a top choice for Brazilian consumers, directly challenging established competitors such as the Polo and HB20.

Toyota Yaris hatch engine

The Yaris, although it has not changed generation, has received improvements in its design and features so as not to fall behind the competition. The model gained 2 cm in length, maintaining the other dimensions, and now displays a sportier look, with a new bumper, remodeled full LED headlights, and an improved rear design. However, the Toyota Yaris hatch engine maintains the 1.5 naturally aspirated four-cylinder, which delivers 110 horsepower and 14,9 kgfm of torque, combined with a CVT transmission that simulates seven gears.

Differentials and comparisons

Compared to the competition, the Yaris stands out for its efficient consumption, although its performance is not the fastest. Toyota chose not to include the new flex hybrid engine, available in the Yaris Sedan and Yaris Cross models, in the Brazilian hatchback. The decision aims to maintain a balance between performance, cost and energy efficiency.

Internally, the Yaris is renewed with a new 9-inch floating multimedia center, improved connectivity and redesigned seats. Even so, it maintains the comfort and quality already known, with digital climate control, in-person key, and a panel with a configurable TFT screen.

Security and price

In terms of safety, the model remains robust, offering six airbags, ABS brakes and traction and stability controls. With a competitive price positioning, Toyota seeks to keep the Yaris hatchback attractive on the market, with versions ranging from R$97.998 to R$122.90, the automaker offers the vehicle for 58 thousand reais down payment on the official website.

But, is it true that the Toyota Yaris hatch will be discontinued?

But, is it true that the Toyota Yaris hatch will be discontinued?

The Toyota Yaris, in its hatch and sedan versions, is scheduled to be discontinued, giving way to the new Yaris Cross, a flexible hybrid compact SUV. The change reflects Toyota's strategy of focusing on more sustainable vehicles adapted to the demands of the Brazilian market. Despite the exit, the Yaris leaves with solid sales numbers, reinforcing its legacy in the segment.

The Yaris Hatch, specifically in the 1.5 2023 Automatic version, demonstrates efficiency in fuel consumption, reaching 12,2 km/l in the city and 13,9 km/l on the highway with gasoline, and 8,7 km/l in the city and 9,8 km/l on the highway with ethanol. Those numbers highlight the balance between performance and economy, characteristics valued by consumers.

Considering the attributes and equipment, the XLS version of the Yaris stands out as the best option. This variant offers a complete package of conveniences and safety, including advanced driver assistance technologies, comfort and a superior finish, justifying its status as the most sophisticated and desired version of the Yaris range.

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Bruno Teles

I talk about technology, innovation, oil and gas. I update daily about opportunities in the Brazilian market. With more than 3.000 articles published in CPG. Agenda suggestion? Send it to brunotelesredator@gmail.com

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