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Unraveling the technological revolution in the machinery and equipment industry: challenges and growing opportunities.

Written by Corporate
Published 01/06/2024 às 11:50
How technology helps with industry challenges
Photo: Cinthia Guimarães

Technology drives the machinery and equipment industry, optimizing operations, ensuring performance and enabling automation. Investing in software and Artificial Intelligence is essential to overcome challenges and promote growth. Consulting specialized in global ERP is essential to achieve efficiency and precise strategies. INOVAGE Group: your technological partner for innovative solutions.

A tech plays a fundamental role in the evolution of the machinery and equipment industry, boosting process efficiency and productivity. Invest in technological resources modern technology is essential to remain competitive in the market and guarantee the quality of the products manufactured.

Furthermore, the use of software e Artificial Intelligence It allows automation of complex tasks, facilitating strategic decision-making and optimizing production management. With specialized operations consultancy, companies can reach a new level of efficiency and innovation, ensuring success in the constantly changing market. The INOVAGE Group stands out as the partner technological ideal for offering innovative solutions and driving the sustainable growth of industries.

Progress in the machinery and equipment segment

According to the Brazilian Association of the Machinery and Equipment Industry (Abimaq), the segment recorded, in March this year, a 6,2% growth in its net revenue compared to February. Furthermore, projections indicate that the sector should grow 5,5% in domestic revenue this year, 3,5% in total, and with exports at 0,6%.

Technology driving the recovery

Among the reasons that justify this expected increase for the industry in 2024, without a doubt, is the use of engineering and technology. In other words, we are increasingly seeing a movement towards adapting machinery to use software and other technological resources, such as, for example, Artificial Intelligence, which help to achieve greater efficiency, safety and operational agility.

In turn, even in the face of significant progress in the segment, we cannot fail to highlight the challenges faced by the sector in the following aspects: innovation, considering that investments in Research and Development, in order to leverage the operations with maximum effectiveness; It is predictive maintenance, since to maximize the lifespan of equipment, it is essential to keep them up to date to avoid the incidence of problems. Furthermore, it is impossible not to point out as something challenging the fact that our country is in its infancy in applying the Industry 4.0 concept. That is, even though this trend has been present on the market for over a decade, we still use very little of everything it offers, from new features to task automation.

Challenges and opportunities in the sector

This fact raises a warning about the disparity we have in relation to other nations that are already involved in Industry 5.0 and are even preparing for 6.0. On the other hand, before looking abroad, we cannot leave aside a specific obstacle faced by Brazil: market expansion.

The fact that our country is continental in size makes it difficult to adopt strategies that boost business growth, causing commercial relationships to be concentrated in certain regions and, thus, inhibiting access to large industrial hubs spread throughout Brazil.

The role of technology in efficient management

When we look at the machinery and equipment sector, we can say that this vertical has broad growth potential, both from a national and international point of view. However, to obtain this result, it is essential to resolve these obstacles in order to obtain a promising operational flow that lives up to your needs. performance. And in this regard, technology is an excellent helper.

However, when we talk about technological application, it is important that your understanding is not ambiguous. In other words, we have erroneous understandings in the market that consider the use of these resources as the solution to all problems in itself, and/or that it is a high cost, without an assertive ROI.

Therefore, it is important to draw attention to the fact that technology is already present in the industry's daily life, but its application can be even more promising through assertive tools such as a global ERP.

Benefits of automation and efficient management

Having management software is an effective measure to assist in the process of automation, data extraction and analysis, identification of bottlenecks and, above all, in making assertive decisions. The return on this investment is guaranteed, considering that from the moment the organization starts to operate efficient management, it has an increase in revenue.

Furthermore, a global tool also has integrations with standards and rules to be followed in other countries, which favors the process of internationalization and expansion to other markets, creating greater opportunities for growth. Certainly, when we point out this range of benefits, it is common for any organization to shine.

The importance of specialized consultancy

However, it is worth emphasizing that there is no point in having a robust system unless the company knows how to take advantage of best practices. Therefore, having the support of specialized consultancy is vital, as the team will help with business difficulties and direct strategies with maximum precision.

We can say that the machinery and equipment industry is strategic for Brazil, both from an economic and technological point of view, as it can have several applications in its daily life. Therefore, it is crucial that, whether small, medium or large, businesses pay attention to integrating, from now on, resources that boost their development.

After all, to survive in an increasingly dynamic market, it is necessary, more than being creative, to be strategic. Felipe Melo is head of indirect sales at the INOVAGE Group. About the INOVAGE Group: The INOVAGE Group is a Gold Partner SAP consultancy, specializing in SAP Business One, SAP S/4HANA and tax solutions from Thomson Reuters.

Through a team of qualified employees, the company aims to meet technology and efficient management needs, bringing together the best market practices, trends and innovation.

Source: © *Felipe Melo – *INOVAGE Group

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