More than one million motors will be produced annually for household appliances, such as washing machines. 60% of production will serve the local Algerian market and 40% will be for export.
Weg's business is booming. The Brazilian multinational opened in Algeria, on November 29, its newest engine factory. The event was attended by the Minister of Industry, Ahmed Zeghdar, as well as the Ambassador of Brazil, Flavio Marega, at Wilaya de Sétif, in line with the policy of the Algerian authorities.
The new WEG engine factory has a partnership with the CEVITAL group, and is in line with the guidelines intended by the Algerian government with Presidential Decree No. 67 of November 15, 2020, encouraging the increase of local content, and with the law of September 18, 2022, simplifying and encouraging industrial investments.
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New engine factory is part of the Group's internationalization strategy
According to the communiqué, the WEG group's approach initiated in Algeria is part of the Group's internationalization strategy. WEG invests in the growth of dynamic regions with high potential for industrial development. The creation of a liaison office in Algiers was the first step towards gaining a better understanding of the Algerian economic context, facilitating the identification of opportunities. The second step now translates into the creation of a solid partnership with one of the largest manufacturers in Algeria since 1971, the CEVITAL group.
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This j thus promotes Algerian industrialization, investing in local production, while promoting the creation of a network of subcontractors particularly linked to the production of home appliances in Algeria. The WEG Algeria Motors Spa engine factory, located in Sétif, is 51% controlled by the WEG group and 49% by the CEVITAL group.
WEG Argélia Motors Spa production will exceed one million motors per year and promises to generate hundreds of jobs in the region
The production capacity of WEG Algeria Motors Spa will exceed one million engines per year. With that, more than a hundred direct jobs will result from this partnership for the national industry. The engines produced will meet the performance and requirements of international standards for home appliances such as washing machines. The distribution of sales is estimated at 60% for the local Algerian market and 40% for export.
“We are very happy to see that Algeria sees the potential for economic diversification in the industrial sector, making numerous efforts to encourage and facilitate investment by the private sector, national and foreign, developing industrial production capacity with products with greater added value, promoting competitiveness and improvement of the business environment. It is also important to say that the WEG seeks to add value through tangible and intangible assetss, generating local jobs, investing more and more in human capital and in the capacity of our technical staff to innovate, generate value and develop corporate responsibility, both economically, financially and socio-environmentally. A Argelia It is a country of great opportunities. We are sure that our capacity to produce electric motors locally, relying on the competence of the Algerian people and the expertise of our partners and local suppliers, will allow us to contribute even more to the great economic growth of the country. WEG wants to be part of this new phase”, says Daniel Marteleto Godinho, Director of Sustainability and Institutional Relations at WEG.