We still ask ourselves: What surprises will 2023 bring to the business scenario? This question has echoed in the corridors of several corporations during the formulation of their strategies for this year. With the end of the pandemic on the horizon, we are witnessing a revival of optimism, in line with business expansion. However, as we move beyond the midpoint of the year, it becomes crucial that we remain vigilant to new market trends, especially as they pertain to emerging trends.

After a turbulent 2022, despite the exacerbated economic uncertainties and instabilities in Brazil, we can still say that expectations for the current year remain high. According to the “Agenda” study, conducted by Deloitte, seven out of ten companies intend to boost their expansion in 2023.

The survey revealed that, among the strategies mapped by the interviewed corporations, 65% will invest in research and development, 48% will seek alliances with startups to offer new products or services and 87% plan to increase their investments in training and qualification of their teams.

The numbers indicate a significant change compared to three years ago, when the objective was to leverage external results. Now, the tactics of organizations are aimed at optimizing their internal processes, aiming at stability. In this context, new trends have been shaping the current corporate movement. Below are the six most prominent ones:

1.Cloud Computing: The digital age has brought the indispensability of cloud storage. We note that the growing demand for the adoption of this technology has been driving the entry of new providers in the market, with the aim of meeting this need. In this way, those who have already integrated the cloud into their services have the chance to stand out competitively.

2. Platform of integrated solutions: The use of integrated systems, which allow data collection and analysis in a single environment, continues to be a strong trend. In this sense, ERP solutions adapt to this demand, expanding vertically to meet specific business needs in a personalized and strategic way, in addition to offering greater ease, simplicity and affordable cost.

3. Low Code No Code: This trend, which facilitates the development of systems without the need for great efforts and time, has been growing exponentially. In a rapidly changing market, companies need tools that provide agility and efficiency, without compromising quality.

4. Sustainability: The commitment of companies with the environment must be strengthened even more. Thus, corporations concerned with meeting sustainable criteria must adhere to management systems that include Footprint Management, which helps neutralize and calculate the carbon footprint. This is an irreversible move, as companies that do not commit to ESG principles will be left behind.

5. Cross border payment: In a globalized world, carrying out transactions in different currencies is already a reality and a strong trend. Moves by the current government towards an untying of the dollar indicate that other currencies, including digital ones, are gaining ground. Therefore, companies need to be prepared and implement resources that guarantee these transactions in a broad and coherent way.

6. Cyber ​​attacks: Unfortunately, this is a factor that will continue to gain ground in the coming years. However, we are witnessing an increase in concern and investment by large companies in security actions – a trend that should also be followed by SMEs, who will need to pay attention to this aspect, seeking to guarantee maximum protection and preparation against these threats.

While these trends may seem distinct, they share one thing in common: all accompany the digital transformation journey of companies. According to the study “Digital Transformation in Brazil: perspectives and challenges”, carried out by IDC, investment in digital transformation in the country should grow 20,4% in 2023, reaching US$ 76 billion.

After the boom of new technological solutions, companies must now redirect their gaze internally, consolidating the goals set at the beginning of the year. After all, 2023 isn't over yet and certainly, there's still a lot to be done.