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Chevrolet's goal is to reach younger audiences through giant Netflix productions and promote its electric cars in the US.
An unprecedented and exclusive partnership was recently signed. Simply Netflix and General Motors, owner of brands like Chevrolet, GMC, Cadillac and Buick, recently signed a contract that provides for the participation of branded electric cars in the productions of the streaming giant.
True to the saying “advertising is the soul of the business”, Chevrolet's goal is to reach young audiences through Netflix content. The agreement between the companies says that Netflix should use the brand's electric cars in its productions, thus promoting its electric cars in the US.
Some productions that will feature the “special appearances” of Chevrolet electric cars are “Love is Blind”, “Queer Eye” and “Unstable”, in addition to others that can be included in the list.
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GET TO KNOW ONE OF CHEVROLET'S ELECTRIC CARS
High Expectations for Chevrolet's Netflix Deal
The partnership between the companies is generating high expectations among consumers, so much so that the contract will cover one of the Super Bowl, American football final that will be played between Kansas City Chiefs and Philadelphia Eagles, next Sunday (12).
About Chevrolet
Chevrolet offers the possibility of composing a very professional team, with world-class processes and an environment that favors participant learning. For those who are constantly looking for innovative ideas and solutions, the company has a great opportunity to offer.
The company's culture is focused on developing inclusive teams, where differences and personal positions are welcomed so that the professional can perform his maximum potential while developing his career.
